Clothing marketing catalogue

The first chapter is an overview of clothing marketing.

Section 1 The concept of market and the characteristics of clothing market

The concept and characteristics of clothing marketing in the second quarter

Section III Development of Marketing Concept

The fourth quarter clothing marketing mix

Chapter II Marketing Environment

Section 1 Overview of Clothing Marketing Environment

Section 2 Macro-environment

Section 3 Micro-environment

Section IV Improving the Environmental Adaptability of Clothing Enterprises

Chapter III Clothing Consumption Behavior

The first section clothing consumption behavior pattern and process

Section 2 Factors Affecting Clothing Consumption Behavior

Section III Research Contents and Commercial Value of Clothing Consumption Behavior

Chapter IV Clothing Market Survey

Section 1 Overview of Clothing Market Survey

Section 2 Market Survey Methods

The third quarter questionnaire survey

Section 4 Sampling Methods

Chapter V Competition Analysis and Strategy

Section 1 Analysis of Competitors of Clothing Enterprises

Section 2 Competitive Strategy Choice of Clothing Enterprises

Section 3 Operating Resources Determine Competitive Position

Chapter VI Clothing Market Segmentation and Target Market Selection

The first section clothing market segmentation

Section 2 Selection of Target Market

The third quarter clothing market positioning

Chapter VII Clothing Product Strategy

The first section clothing product combination strategy

Section 2 Life Cycle of Clothing Products

Section 3 Clothing Brand Strategy

The fourth quarter clothing product packaging strategy

Chapter VIII Clothing Price Strategy

The first section clothing prices

Section 2 Clothing Pricing Methods

The third quarter clothing price strategy

Chapter 9 clothing marketing channel strategy

Chapter 10 Clothing Promotion Strategy

Chapter II XI Marketing Organization and Marketing Plan

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