Private domain operation case｜How to do social marketing?5 steps you can easily play the social operation

Editor's introduction: In recent years, the advantages of the community economy is showing, more and more people recognize the importance of community operation, how to improve the private domain conversion through efficient community operation for marketing and promotion? The author of this article dismantles a case of a community offering activity in a haloumi store, summarizing the 5 community operation steps, let's come together to understand. On the Internet, the temptation is really too strong, can be solidly rooted in the field, focus on doing one thing, really too little too little, many people always want to get better! Many people have obviously learned a set of community marketing methods, mastered a set of community operation program, but always staring at their own bowl, looking at other people's pot, always want the next more cattle, more practical community marketing methods. Sometimes, even if you teach him all the detailed community operation programs, implementation steps, words, copywriting, he still feels that it is not good enough, but also to look for it again. Human nature is like this, after you tell him a method, he still wants more, wants more powerful methods. A few days ago, one of our private domain operation case base had a guy who kept asking repeatedly how to design a program for a halal restaurant. I actually told him all the methods, processes, and steps of community marketing, but he still kept asking for this method and that method. The method I shared with him is a manipulation of successful community operation cases, the highest income of 250,000 a month, plus the franchise fee reached more than 1 million. The group solitaire method, 1 hour sold several hundred single. One day did more than 30,000 turnover. In fact, success, very simple, it is from success to success, copying the success of others, it is easier to succeed. If you can put a set of community operation program, detailed disassembly of each module, each module and then refine each detail, then you know very clearly, how to carry out your community marketing activities in each of the next link. Well, the next step is to use this community offering system guide map, to give you a detailed dismantling of the marinara store how to create a detonation of the city's community offering activities, monthly revenue to reach 1 million! First step: diversion, how to attract customers? Diversion product design, to have a few elements: low cost, high value, correlation, high temptation, the most important point is that the customer wants.1. How did this haloumi store use what diversion products? They designed a poster placed at the door, the store specifically sent an employee at the door speaker shouting, telling people passing by the store is now open with activities. Probably: sweeping code plus micro letter payment 0.1 yuan to receive a bottle of coke, eggs, duck head, into the group can also participate in the lottery for free, the highest can be free to take away the value of 68 yuan of secret roast duck a. 2. Where do customers go to attract flow? Remember, where the customers are, where the money is! What are some of the biggest offline traffic places? It's just a supermarket, kindergarten, elementary school put school entrance, shopping mall entrance. What are the places with the most online traffic? One is the jittery voice, one is the takeaway platform, these are automatic traffic. Offline diversion, in the various traffic entrances to distribute leaflets, let the staff one by one to send with a sentence: we just opened the store is doing activities, in xx place, there is 0.1 yuan to buy eggs, duck head activities, and free lucky draw to send duck, do you want to participate in the next look? Online diversion, to shoot the store activity video, released to the same city, you can buy doc +, the whole video playback up, and enhance the exposure of the store. The second, because the store just opened, jitterbug also just operated, not necessarily will have a lot of playback, so you can find the local store visit da person to do the next promotion, about a time of 1,000 ~ 3,000 yuan, their video playback exposure at a time probably more than a hundred thousand, or even a million. This is their store to find shoppers video playback, a like 1.4w, a like 4642, probably a video playback volume of at least a hundred thousand. Second, the second step: turnover, how to turnover customers? Why do many stores do activities, still do not do up? Even if you attract a lot of customers into the store, still can not turnover? The most important reason is not to create the atmosphere of the event! Customers whether to buy, there is a very, very, very important human factor, is the herd mentality. When you see a lot of people queuing up, crazy shopping time, this time you are not very curious, want to spectate? When the spectators, found around a person suddenly said, this marinade store flavor is particularly delicious, basically a single day of marinade, do you want to buy some. And suddenly someone said, this store duck head is very delicious, eaten several times it! At this time, will you have the urge to buy and taste? So this store, do the following things, let the whole event detonation up: the first thing: the door horn yell, attract passers-by, sweeping code to grab the purchase of the second thing: store activities to build the atmosphere, banners, display racks, flyers, ground promotional charts, in-store banners, doorway baskets, etc. The third thing: the doorway to the wall of red envelopes, sweeping code to grab the purchase of the qualification of the red envelopes to have a tear, which has 75% off, 50% off, 30% off coupons! There are duck heads, duck necks, duck wings and other products. The fourth thing: the store yell, as long as someone recharged, yell, congratulations to this aunt recharged xx to become a member, enjoy free! Congratulations to this grandpa recharge xxx yuan to become a member, free to send a roast duck! Third, the third step: lock customer, how to lock customer recharge? With the strategy is very very simple, with two strokes: the first stroke: all products have a member price, non-member price, as long as you buy a 68 yuan duck, become a member of the store, the store all the products to enjoy the member price. For example, the original price of duck head 7 yuan a member of only 3 yuan, duck leg original price of 12 yuan a member of only 9 yuan, roast duck original price of 68 yuan, member price of only 58 yuan. The second trick: as long as the recharge more than 3 times the amount of money, then a free roast duck! Charge 6 times the amount above, free to send two roast duck. Fourth, the fourth step: chase sales, how to chase sales customers? For those customers who did not recharge, or through the code 0.1 yuan, WeChat group attracted to receive free gifts of customers, the front desk will tell the customer, today there are activities Oh, the activities of Article 4 to tell them. Because there is a sliding scale drop pricing strategy, there is the atmosphere of the scene to grab, then 80% of the people on the scene will choose to recharge! Why? Because it's cheap, Jelly Duck Neck, Huang Shang Huang will never be so low price, they will not drop the price, why? Because the franchise prices are set dead, you do activities by the headquarters to say! Fifth, the fifth step: fission, how to fission customers? Store door sweep code, store consumption of people, there will be specialized customer service to serve these customers, they will be into the group, for interaction. Because there is no interaction, it is impossible to establish a relationship of trust; customers do not trust you, it is difficult to turnover. Interactive way is actually very simple, I through the past 12 years of private domain operation experience, summed up 10 community interaction small game, each set of small games have methods, steps, words, copy, and notes, extended play. Then after interacting with the members of the group, with everyone to establish a preliminary relationship of trust, community activity up, there is a certain atmosphere, then you go to them to do a simple fission activity, in fact, they are still very willing to participate. This marinara restaurant, with the fission method is very simple: a solitaire, a gift, a lottery! As long as the atmosphere in the group is up, then a lot of people's desire will be hooked up. Customer service staff it, every day from time to time to send some tempting pictures, product production process video, so that customers know roast duck are single day slaughter, single day production, hot, very fragrant. Every night on the sales of a video to the group, sun daily business income, so that customers know the store's products are how best-selling, by the way, will also record some on-site customer testimonials video, say they taste the product after the feeling, why they would have been chosen to buy their store and so on. With customer testimonials, members of the community will have a heightened sense of trust, and their inner desire to buy will be stimulated. To show you, the total turnover in July is 170,000, and the total turnover in August is 280,000 yuan. Do you want to know how this store earns a million dollars a month? They store from the brand started less than a year ago, through the equity model design + joining way, a month to join more than a dozen, a store to collect 15 ~ 25 million joining fee. Then join the customer from where? One is from the physical store consumer transactions, the second is from the jitterbug diversion over. Because the product taste is good, popularity and very strong, and know how to market, you say customers understand, will not be moved? So we often see some new brands on the jittery voice, will do publicity on the jittery voice, shaping a very hot buying scene, recording video uploaded to the jittery voice platform, and even do the matrix number publicity. When others see your store business is very hot, the product is very best-selling, naturally, there will be a lot of people in the comments below the message to consult the matter of joining. Well, today with you here, the success or failure of many things, depending on the details! Maybe I'll break down the case completely and neatly to you today, but you go to the implementation, not necessarily successful, agree? Because a lot of details are not controlled, the process is not well designed, it may be difficult to do the whole event, such as your promotional poster design, your hook short copy writing, your community interaction atmosphere to create, your diversion products, fission bait design, etc., are the key to affect the success or failure of your whole event!