Enterprise strategic management thesis?

Enterprise strategic management is an important part of enterprise management, and it is also a research topic with strong practicability and operability.

Enterprise strategic management thesis?

Enterprise strategic management is an important part of enterprise management, and it is also a research topic with strong practicability and operability. Strategic management is an indispensable and even key management art and science in the process of enterprise management, and has become the focus and core of enterprise management. The following is what I collected for you. Welcome to read the reference!

Analysis on the culture and strategic management of electric power enterprises

With the deepening of power system reform, the competition faced by power enterprises has intensified and the operational risks have increased. In order to survive and develop better, electric power enterprises should not only further expand their business and improve their service and management level, but also need the unified understanding of all employees and enhance their cohesion. In short, we should support the deep internal stress of corporate culture, lead employees to overcome the difficulties in development with the same cognitive concepts and values, and work together to achieve the strategic goals of the enterprise.

Corporate culture; enterprise management

1. Power enterprise culture is the philosophy of enterprise management and development.

Corporate culture is the spirit and soul of an enterprise, which has become the action program and ideological criterion recognized by all employees, and embodies the development trend and values of the enterprise; Outside the enterprise, it becomes the survival mode and management principle of the enterprise, shows the vitality and kinetic energy of the enterprise, and finally embodies the enterprise image. It exists in various rules and regulations of enterprise production and operation and every business activity, and can reflect an enterprise's business philosophy, business thinking, development prospects, work attitude, mental outlook and comprehensive quality of employees.

Whether you have your own corporate culture and whether it is excellent and complete can actually measure the management level and comprehensive strength of an enterprise. Because the management level and comprehensive strength of an enterprise can be reflected not only by factors such as technology, equipment and scale, but also by factors such as cohesion, innovation and development, staff's mind, sentiment and style.

Corporate culture is rooted in the fertile soil of enterprises, permeates the body of enterprise management and operation, and is the spiritual wealth created by all employees of enterprises through long-term practice. Corporate culture has a strong originality, it is not imported, nor can it be formed simply by external forces and reference. All the rules, systems, regulations, norms, plans and methods of an enterprise are the source and carrier of the development of enterprise culture; The core values, corporate philosophy and common vision expressed by corporate culture are actually the refinement and sublimation of corporate management systems, rules and regulations and standards. It can be said that corporate culture is both spiritual and material. Because of this, corporate culture should be constantly enriched and improved with the continuous development of enterprises, and will not stay at one level forever. The enterprise culture that is stagnant and divorced from enterprise management practice will lose its vitality.

2. Power enterprise culture forms a system in production and operation practice.

In the long-term production management and business practice, the power industry has basically formed a power enterprise culture system. Especially after the reform of the power system, on the basis of maintaining the fine tradition, the power enterprise culture has made new development.

Dedication, success, honesty and service-the core concept of power enterprise culture. Electric power is a public enterprise and the basic industry of the national economy. This core concept embodies the industry tenet of "People's power industry is for the people" and is the belief pursuit and code of conduct of power enterprises and employees in the market economy environment. Only in this way can the power industry develop healthily and rapidly, and provide high-quality electric energy for the society and people to the maximum extent. Serving the society and benefiting the people--the values of power enterprise culture. That is to pursue the maximization of people's interests, win the trust of the people, develop together with customers and society, and make "customers satisfied, * * * assured and recognized by society". It is precisely because of this value that many power grid enterprises have set the goal of "creating a first-class enterprise" and opened the "95598" customer service hotline in order to provide customers with high-quality and efficient services.

Safe and efficient operation, high-quality standardized service and sustained and stable development-the development view of electric power enterprises. It is necessary to promote efficiency in safe production, seek cooperation in competition, and achieve orderly competition in cooperation; We should strengthen the quality internally and shape the image externally; It is necessary to establish brand awareness and first-class awareness and establish an efficient and high-quality service system. Loyal to duty, dedicated and responsible, sincere to others-the sense of responsibility and moral norms of power enterprise culture. This is the basis for power enterprises to win the trust of the people, win faster development opportunities and good economic benefits, and is an important guarantee for power enterprises to practice their internal strength.

3. Power enterprise culture promotes the reform of enterprise management mechanism.

The power enterprise culture is formed in the process of establishing the management system and norms of power enterprises, and the establishment of the management system and norms of power enterprises cannot be separated from the corporate culture background. Therefore, the management system and norms of electric power enterprises should not only reflect their business characteristics, technical requirements and enterprise attributes, but also reflect the characteristics of electric power enterprise culture.

On the premise of conforming to the development direction of contemporary enterprise management theory and the requirements of national laws and regulations, the management system and norms of electric power enterprises must also be recognized by employees and conform to the core value orientation of employees' cognition; People-oriented, can fully mobilize the enthusiasm and subjective initiative of employees; Seek truth from facts and don't engage in empty provisions.

The management system and culture of an enterprise are directly related to the management ideas, management concepts and values of employees, and the latter is closely related to the objective reality of enterprise management. Changes in the objective world will inevitably lead to changes in enterprise management concepts and employee values, thus breaking the balance between enterprise culture and enterprise management system. In order to achieve a new balance, it is necessary to modify and improve the original rules and regulations from the perspective of corporate culture to adapt them to the new external environment. In this way, a new management model has been formed and the management level of the enterprise has been further improved. This is the process that electric power enterprise culture promotes the continuous improvement and development of enterprise management mode and management system.

4. Countermeasures to improve the strategic management level of China's electric power enterprises

4. 1 The formulation of enterprise strategic management should be combined with the actual situation of the enterprise.

The expansion of enterprise scale does not mean economies of scale. It is believed that a large number of inferior assets are merged into their own enterprises through various means of assets and expanded rapidly in a short period of time, which constitutes a "scale operation" pattern of business leaders. They should avoid the idea of quick success and instant benefit, stop thinking about achieving rapid growth and catch up with leading competitors as soon as possible. When making strategic management objectives, enterprises should proceed from the actual situation of enterprises and should not be one-sided and ambitious. In fact, the scale effect can only be exerted if the scale of an enterprise is adapted to its resource capacity.

4.2 Re-integration of various elements of enterprise strategic management

According to the new problems and requirements faced after China's entry into WTO, the five elements of enterprise strategic thinking, strategic objectives, strategic priorities, strategic stages and strategic countermeasures are rearranged, and the development objectives, business ideas, resource structure and business scope of enterprises are systematically studied, analyzed and compared to make them more in line with the ever-changing market environment after China's entry into WTO.

4.3 Select and cultivate managers who meet the new requirements of strategic management

Enterprise managers must have the consciousness of being ahead of time, long-term, overall and contingency, which requires enterprise managers to be: first, sharp-minded, far-sighted, able to predict the development and changes of things, make decisions as soon as possible and put them into action; Second, as strategy manager, we should always consider long-term issues and enhance foresight; Third, we should always keep in mind the overall nature of the enterprise and consider its overall interests. Dealing with the relationship between enterprises and the external environment from the perspective of safeguarding the overall interests of enterprises; Fourth, in the process of strategic planning and implementation, we should proceed from reality and analyze specific situations, and be good at giving full play to the enthusiasm and innovation of subordinates and handling problems flexibly.

4.4 Building a dynamic strategic management system

Enterprise strategic management innovation is not only the re-integration of static elements, but also the construction of a scientific, dynamic and timely feedback management system. Strategic management should promptly accept the cyclical feedback of various market information from the system terminal, modify the quotation of the management system center, and output it to the terminal after re-integration, so as to realize the "interaction" of strategic management, improve the system control ability of enterprises to avoid risks and enhance their core competitiveness.

4.5 Strengthen the independent consciousness of enterprise strategic management innovation

The core management of enterprises should emancipate their minds, renew their ideas, get rid of the shackles of the old system completely and establish new management thinking under the market economy. We should be soberly aware that only by conforming to the trend of social development can enterprise reform get out of the quagmire of management confusion and rebuild its glory. Therefore, Chinese enterprises should consciously change their ideas, position their management according to the requirements of market economy as soon as possible, standardize their behavior, and promote the change of management concepts, so that enterprises can truly become legal entities and competition subjects that pursue benefits, which is the premise and important content for enterprises to realize strategic management innovation.

It can be said that corporate culture is a lubricant and booster for the reform of operating mechanism of electric power enterprises. Managers at all levels of electric power enterprises should attach importance to the construction of enterprise culture and promote and improve enterprise management with the help of enterprise culture.

refer to

[1] Yang on enterprise safety culture and its construction [D]. China Geo University, Beijing, 2006.

[2] Ma Guangping. Research on reshaping the safety culture of electric power enterprises [D]. North China Electric Power University, Beijing, 2006.

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