Yao's Jewelry moves forward in inheritance and innovation

Yaohua Politics

Shenzhen Yao's Jewelry Co., Ltd. was founded in 1989, headquartered in Shenzhen, is a collection of brand operations, diamond setting, platinum jewelry, jadeite jade and handicrafts production and processing, business and trade as one of the international large-scale jewelry company. Yao's jewelry, to "a hundred years of enterprise, international brand" as the goal, the implementation of brand strategy - Yao's jewelry, determined to become China's jewelry brand leader.

The company after more than 20 years of development, starting from a jewelry store, the enterprise gradually developed into a set of diamonds, platinum jewelry, jadeite jade, handicrafts and other categories of products production and processing and jewelry trade in one of the large jewelry group. With the continuous development of business and market demand continues to improve, Yao's jewelry reorganization of resources, optimize the structure of its Zhaoliang, EEGO, letter rhyme, Pinhong four brands were born.

After more than 20 years of steady development, Yao's Jewelry's business scope throughout the country. East to Shanghai, Nanjing, Suzhou, Wuxi and other East China; West to Xi'an, Lanzhou, Gansu, Xinjiang and other Northwest China; North to Harbin, Shenyang, Daqing, Dalian, Qiqihar and other Eastern provinces; South to the two lakes, two Guangzhou and other first and second-tier cities in South China.

SHENZHEN YAO'S JEWELRY CO., LTD. business have been realized with international standards, successfully passed the ISO9001 international quality system certification, the establishment of a quality management system in line with the ISO90012000 version. After years of development and precipitation, Yao's jewelry has been highly recognized by the industry and various awards and prizes, and in 2006 won the title of "China Famous Brand" products.

Yao's Jewelry adheres to the development principle of "diversification of limited industries and specialization of business units", and in line with the strategic idea of "brand leadership, key breakthroughs, local transcendence, and comprehensive advancement", and with the principle of "insisting on sincerity and trust, guaranteeing quality and quantity", Yao's Jewelry has been highly recognized by the industry and awarded with various awards, and won the title of "China Famous Brand" in 2006. With the strategic idea of "Brand Pilot, Key Breakthrough, Local Transcendence, Comprehensive Advancement", the business tenet of "Insisting on Sincerity and Faith, Guaranteeing Quality and Quantity", and the quality policy of "Marketable Products, Reassuring Quality and Satisfactory Service", the company has been making use of domestic and foreign capital markets to launch a series of industrial integration, and has been continuously optimizing the profit model to improve the management structure, Through the continuous optimization of the profit model, we continue to improve the management structure, resource allocation system, business portfolio and operation mechanism, and continue to enhance the competitiveness of the enterprise. Yao's jewelry has always maintained close technical cooperation and experience exchange with international famous jewelry brands, so that the quality of Yao's jewelry can be the biggest guarantee, and international jewelry brands to seek multi-faceted cooperation, products from design, production to technology, has always been to the international route for the standard to strict requirements.

2012 China Jewelry and Jade Jewelry Yearbook

Yao's Jewelry advocates staff and the company with the growth, **** development. We adhere to the "people-oriented, harmonious development" concept of talent. At the same time the company also strengthened information management, the establishment of OA (office automation) system, factory management system, and the introduction of the world's most advanced German SAP management system, a set of scientific management system applied to all aspects of Yao's, and gradually formed a professional, professional, learning, innovative brand operations team.

Yao's jewelry according to many years of experience in the operation and management of y aware of the quality of the brand is the most basic guarantee. Brand is the soul of the product, the product is the carrier to support the brand. Brand only through the product, can really enter the consumer's life, rooted in the hearts of consumers. Yao's jewelry, with three-dimensional, forward-looking product planning has developed a "love addition", "harvest", "dandelion", "source of life", "dandelion", "dandelion", "dandelion", "dandelion", "dandelion", "dandelion", "dandelion" and "dandelion". Source of Life", "About Eternity" and other series of products, have been highly praised by experts and industry insiders. In recent years, the company has introduced the top planning and creative design R&D team and invited Mr. Ren Jin, a famous domestic jewelry designer, to jointly develop the "Peony" series for engagement and "Xi Fu" series for marriage, etc. Through continuous innovation, the company creates a tasteful, elegant and classic experience for consumers, Through continuous innovation, the company creates a tasteful, elegant and classic experience for consumers.

Yao's Jewelry and Mr. Ren Jin*** together to create the magnificent "Peony Series":

2012 China Jewelry and Jade Jewelry Yearbook

The material: the peony in full bloom on the "marriage certificate".

Moral: Peony is a traditional Chinese auspicious flower, and is also the national flower of China, since ancient times, it means richness, honor and prosperity, and harmony, which is in line with the meaning and blessing of a happy marriage and family.

Yao's Jewelry and Mr. Ren Jin **** together to create "Xi Fu Series".

2012 China Jewelry & Jade Jewelry Yearbook

Ms. Guo Pei, China's master fashion designer, and Mr. Ren Jin, China's master jewelry designer, collaborated across multiple disciplines to create "China's Wedding Dresses" haute couture gowns.

Mr. Ren Jin, in the design of the "Chinese Wedding Dress", used the craftsmanship provided by Yao Jewelry to incorporate the "Xi" character in the wedding dress and the flower-shaped clasp into the design, and interpreted the magnificence of the jewelry in the best possible way.

Continuing the "Chinese Wedding Dress" with the double happiness clasp, Yao's Jewelry has joined hands with Mr. Ren Jin*** to create the "Xi Fu Series".

Materials: Chinese traditional auspicious symbols of "Xi" and "Bat"

Meaning: "Bat" is the same as "Fortune", which means happiness and fulfillment. Double happiness has been a customary feature of weddings since ancient times and has been passed down in Chinese folklore since then. It is a symbol of happiness and good fortune.

Yao's Jewelry has gradually refined the best positioning of the brand from years of experience in brand management, and has completed the rebranding with marriage jewelry as the core, firmly committed to the transmission of love, love witnesses, and the inheritance of love. Through the nationwide large-scale theme activities, member experience activities and other forms of increasing brand publicity, while focusing on charitable and public welfare activities, love donations to build hope elementary school, recognition of social moral models and other heroes, and constantly deepen the brand's sense of social responsibility; 2012, Yao's Jewelry once again set off, adhere to the ideals, clear mission, comprehensively launch the brand's new upgrading project, leading the brand most The inner strength, passionate, so that the action and *** with the same idea to maintain consistency, to realize the transformation of the heart and brand growth, *** start the vision of the way, the brand spirit of "Zhao bright happy marriage road".

China is a high-speed development of the market, the jewelry industry, the emerging market segment will become China's jewelry industry in the sunrise plate, become the most potential for development of the industry. In the brand-led marketing era, brand positioning, market positioning, price positioning, consumer group positioning, sales channel positioning has become the helmsman of each enterprise must learn the introductory course. Yao's jewelry, insight into the jewelry industry, the most development potential of the industry's development opportunities, seize the implementation of brand strategy this high point, will become the industry's most competitive brand.

2012 China Jewelry & Jade Jewelry Yearbook

Adhering to the belief as a good corporate citizen, Yao's Jewelry in the future development will, as in the past, through the continuous integration of assets, resources, markets, talents, etc., around the consumer and social demand and the potential opportunities for development, and through the constant creation of value for the consumer, and continue to achieve the company's progress! and upgrading. Yao's Jewelry knows that we not only provide consumers with exquisite, elegant and gorgeous jewelry, but also hope to enhance some humanistic care for the society, lead a positive and hopeful attitude towards life, and advocate a lifestyle of faith in happiness. Yao's Jewelry hopes that every product and every thing we do can bring every person who chooses Yao's a real part of their own continuous satisfaction and permanent happiness.

2012 China Jewelry & Jade Jewelry Yearbook