The Development of China Calendar

The China calendar was born in the 1940s. After the founding of New China, with the development of color printing technology, calendars have also been developed. In the early days of the founding of New China, most news publishing units such as People's Publishing House and People's China Publishing House used "calendar" as a kind of publicity materials. At that time, the texts were all in Chinese and English, and some were all in foreign languages. Pictures include photos of construction achievements, scenery of the motherland, ancient landscape paintings and movie stills. , external distribution, internal rarely distributed. At that time, New Year pictures were distributed internally.

new force

The emergence of calendars has injected "fresh blood" into calendars. China's three major painting themes (flower and bird painting, figure painting and landscape painting) have also become the main theme of the calendar. Such as Selected Flowers and Birds Painting in China, Ladies of Past Dynasties, Selected Ancient Landscape Paintings in the Forbidden City, etc. Take "Selected Flowers and Birds Paintings in Past Dynasties in China" as an example, there are five flower-and-bird techniques, including meticulous painting, freehand brushwork and ink painting, which are selected from Li Di in Southern Song Dynasty, Lv Ji, a famous flower-and-bird scholar in Ming Dynasty, and Ren Yi, a representative figure of "maritime painting school" in Qing Dynasty. China's picture albums of painting schools from ancient times to the present are another aspect of the calendar theme, such as Ming Sijia's, the paintings of six Qing Dynasties in Ming and Qing Dynasties, the five-person paintings of the Four Wumen, and the Yangzhou Eight Eccentric Paintings of Yangzhou Painting School. The works of famous contemporary painters and calendars with the color of the Cultural Revolution are the highlights, such as Dance by Lin Fengmian, Three Springs in Taihu Lake by Song Qian, Su Shi by Liu Danzhai and A New Face in Barefoot Doctor Good Liangshan.

The emergence of personalized calendars

The advent of the calendar changed the traditional "almanac" and "almanac" time-keeping methods in China. At the end of last year, every household bought several calendar paintings and pasted them in the room for one year. Every day looks the same, but the calendar has 12 months 12 different pictures, which are exquisite and generous, giving people a sense of freshness every month, and guests often double when they come. Personalized calendars are gradually replacing traditional calendars and becoming the new favorite of adults. "How to make your photo album into an annual calendar?" There are many such posts on online forums. When young people buy calendars, they tend to pay attention to new trends. Idols, Olympic mascots and even their own photo albums have become the things they most want to appear in the New Year calendar and desk calendar. Many people also make family photos into calendars, which are not only meaningful souvenirs, but also fashionable gifts. Calendar is not only a date prompt and query tool, but also evolved into a role of home decoration.

Personalized demand began to attract the attention of calendar gift companies, and some calendar gift companies began to undertake the business of "tailoring" New Year calendars and desk calendars for consumers. Both content and form can be specially made according to the requirements of consumers. /kloc-more than 0/00 yuan bought not only a practical calendar, but also the affection and infinite sweetness contained in it.

With the improvement of living standards, people can obtain date information through modern tools such as mobile phones and computers, and calendars naturally take a back seat. Many people say that desk calendars and wall calendars are only decorations at most. Obviously, the times are developing, and the calendar itself should "keep pace with the times". When the traditional calendar market is gradually depressed, personalized calendar customization has become a new blue ocean for the sustainable development of calendar gift companies.

The central government explicitly prohibits the lifting of the desk calendar and the withdrawal of the single tide

On 2013131,the Central Commission for Discipline Inspection issued the Notice on Prohibiting Public Funds from Buying, Printing and Sending New Year Cards. At present, the phenomenon of giving gifts by public calendars has basically disappeared, and the domestic calendar market has also shrunk by more than half. Many related companies lament that the era of making money by public consumption has passed and needs to seek transformation.