Customized development of small program platform, what pain points can be solved for offline stores?

After three months of phased development, small programs have finally become a tool that enterprises can promote. The functions of applet search, open development, adding official WeChat account connection, connecting with app, scanning ordinary QR code and finding nearby applets have gradually changed the attributes of applets from tools. Although many companies are developing applets now, WeChat applets are becoming the choice of more and more people. More and more enterprises are also stationed in development. The popularity of mobile Internet and smart phones. Let the user's demand transformation become very timely. Wechat applet is the product of user demand traffic aggregation.

How to really use small programs to create more business opportunities for yourself?

Extract the core of APP to simplify accurate service

If the company develops an APP by itself. You can choose to extract the core functions of the APP to develop a simplified version of the applet, and then promote it on WeChat, so that users can quickly experience products and services. So as to quickly attract and switch users.

Focus on social services and give full play to tool attributes.

Wechat applet can provide services such as sign-in, voting, photo album, resource sharing, topic discussion and so on in the community, making simple and boring chat very interesting. Enterprises can combine these needs by developing small programs with corresponding functions according to the characteristics of the community.

Applet provides rich components, including view container, basic content, form component, navigation, media component, map, canvas and so on. It also provides rich interfaces, including seven interfaces: open interface, interface, facility, network, media, location and data.

Under the impact of the mobile Internet, what are the beneficial effects of small programs for traditional enterprises to survive in the cracks and find the dividend period?

Providing a new platform-The emergence of WeChat applet provides a new platform for the development of traditional enterprises. Through WeChat applet, traditional enterprises can realize a series of functions such as promotion and marketing, so that enterprises can gain new impetus and opportunities.

Make full use of the mutual diversion of WeChat official account entrance to improve the stickiness. There are several ways to enter the applet from WeChat official account: submenu, WeChat official account introduction, WeChat official account graphic, binding notice, etc.

If the official WeChat account of the enterprise has accumulated a certain number of fans, it can attract some fans to the applet by binding the applet. In addition to configuring submenus and configuration files, you can also insert applets into each article push, and fans who read articles can directly jump into applets to complete corresponding actions.

Content+purchase transformation scenario-whether it is making products or community operations, content is a very important interactive carrier. Through the content, the viscosity of vermicelli is increased and the conversion rate of vermicelli is improved.

The emergence of WeChat applet can just solve this problem. Wechat applet is the lowest cost among many applications. Moreover, it can save more money for the development of enterprises, so that enterprises can concentrate more energy on other businesses.

For example, in the process of visiting customers, because paper samples are not easy to spread quickly and share many times, customers often ask enterprise personnel to package and send corresponding product solutions, product descriptions and operation video demonstrations to their mailboxes or WeChat. However, due to its large capacity, emails are often rejected by the system, and files sent to WeChat will be invalid due to expiration. Sending large-capacity content also depends heavily on the network environment, which is inconvenient to respond to customer needs in time. If the enterprise has a WeChat applet, it can directly select the corresponding product samples from the applet database and forward them to the customers on the WeChat side. Face-to-face sharing through WeChat helps customers get information quickly.

Enterprises do a lot of things through WeChat applet, mainly focusing on data statistics, brand promotion, efficiency improvement and so on.

For data statistics, the modern Internet society is developing in the direction of big data precision marketing. Many small and medium-sized enterprises, especially offline enterprises, have no way to conduct data statistics in the past. Now the WeChat applet appears, with low development price and low threshold, which makes it possible to better reduce the cost of obtaining customers and better realize precise marketing through the data function of the applet.

In terms of efficiency, enterprises can really improve their work efficiency through WeChat applet. Take the simple catering version of WeChat applet as an example. With its own applet, the restaurant can save several waiters, and because customers can make an appointment online to place orders, they can plan their own time so that the kitchen will not be so busy during the peak meal period.

Wechat applet is a new marketing model, and more should be consumed in perfection. For enterprises, this is another opportunity to seize the qualitative change of the Internet. Small programs can use the instant function without developing an app, which helps enterprises to save development and marketing costs, and at the same time, it is conducive to consuming the huge consumer groups of WeChat itself, further enhancing customer stickiness and creating more value for enterprises.

(www.suchengapp.com) focuses on the development of WeChat applet, which is operated by WeChat official account and developed by WeChat government manager. Please visit official website for details.

Quick application applet, visual editing tool, visual editing tool for applet! Drag and drop components online, completely independent layout, product architecture based on WeChat UI design rules, mature template application, and one-click generation of small program source package!