Why is Starbucks coffee so fashionable?

First of all, it must be clear that Starbucks coffee has style, but Starbucks positioning has style.

The quality of Starbucks coffee is similar to that of other chain coffee shops, and the method of making coffee is similar, but one of its special features is that it will constantly introduce new products to attract customers, which is also one of his marketing methods. In addition, he also makes the periphery of his own brand, and some of them are still for sale, which can greatly enhance the popularity of his own brand.

Starbucks' style comes from its own positioning of coffee shops. Many people are willing to order a cup of coffee, bring a book and a computer to stay in Starbucks for a day. This is the brand culture he brought out. So when we consumers think of Starbucks, we also think of its style.