Traditional Culture Encyclopedia - Traditional festivals - How to run a small commodity wholesale city well
How to run a small commodity wholesale city well
Small commodity wholesale city is a place where small commodity wholesale is operated. Different commodity cities have different business models, among which the main business models of commodity cities are as follows:
1, direct selling mode
Mainly including foreign direct sales, foreign merchants directly entering the shopping mall to purchase goods, the company's self-export and so on. Due to the huge advantages of industrial clusters in small commodity cities and the high local support for commodities, many private enterprises, encouraged by the national foreign trade policy, set up foreign trade departments to export commodities on their own.
2. Transnational operation
Driven by the relevant government departments, small commodities actively implement the strategy of going global, and set up branches of commodity wholesale markets in other countries, so as to further expand the influence of small commodity city and connect the supply and demand relationship at home and abroad.
3. Manage exhibitions
There are more and more professional exhibitions, large and small, in Commodity City, which can provide a platform for centralized communication between the supply and demand sides.
4. Develop e-commerce platform.
In the era of e-commerce, the combination of offline and online is the general trend and can also reduce transaction costs.
Second, how to operate a small commodity wholesale city
There are many small commodity wholesale cities in China, but not every small commodity city is well run. Combining the experience of successful commodity city, the management of commodity city should:
1. From the profit model, rent and land appreciation are the traditional main profit channels (selling shops), which can be actively expanded, including supporting financial services (logistics finance, credit payment, etc.). ), supporting logistics services (through hotels, restaurants, working meals, etc. in the form of rent or operating income. ), merchant service fee (mainly including unified management and external publicity of shopping malls, and construction of e-commerce platform)
2. Do a good job in operation management. As the saying goes, if there were no rules, there would be no Fiona Fang. Management is the key to the prosperity and development of professional commodity wholesale city. It is necessary to formulate scientific and reasonable rules and regulations as the cornerstone of managing the wholesale market.
3. Make full use of policy advantages and do a good job in attracting investment from commodity cities.
4. In operation, it is necessary to carry out functional planning reasonably, realize the matching of upstream and downstream industrial chains, and pay attention to the form of merchant design.
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