China's corporate culture should reflect those characteristics?

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Today, China's reform and opening up has developed to a certain stage, marketing competition is becoming more and more intense. In the face of the cruel survival of the fittest, the Chinese business community needs to consider survival and development. They began to study the cultivation and creation of their own corporate culture. Meanwhile, China, as a country with a long history and cultural traditions, has a profound ideological and cultural profundity, which is an inexhaustible resource for us. In the face of the current urgent need to solve the problem and rich social and cultural resources, how to use traditional Chinese cultural resources to create a competitive corporate culture?

I. Culture and the connotation of corporate culture

Culture is a group of people **** the same values, **** the same ideas, beliefs, and emotions. A culture is a kind of *** knowledge [1]. Culture is a kind of atmosphere, is the survival of the fittest "soil", incentive "sunshine" and just the right "rain". The development of the city, the progress of enterprises can not be separated from this atmosphere, and this atmosphere needs to be transformed by the change of each person [2]. Corporate culture - in certain socio-economic conditions, formed through social practice and for all members to follow the **** the same consciousness, values, professional ethics, behavioral norms and guidelines of the sum (Edgar%26#8226;Schein Edgar%26#8226;H%26#8226;). Schein , 1984). Corporate culture is an enterprise or an organization in the process of its own development, formed in the core of the value of the unique cultural management model, is the product of the integration of social culture and organizational management practices [3].

By the two de meanings can be seen, culture and corporate culture is inseparable, a society's culture on the survival of the corporate culture in this environment is not negligible impact. So the study of corporate culture can not be put aside the social culture of the nation, but to utilize it as a resource.

II. China's corporate culture existing problems and deficiencies

Since the concept of corporate culture in the 80's since the introduction of China, after several decades of construction process, some enterprises have formed their own corporate culture characteristics and models, but overall there are still misunderstandings on the theory and practice of corporate culture, is still in the development of a very immature stage. Problems are mainly concentrated in the following areas:

1, heavy surface form, light substance

The core and essence of corporate culture is to guide and dominate the business behavior of corporate values. Of course, it needs to be reflected through a certain form, but the primary and secondary relationship between the two can not be reversed, the latter must be subordinate to the former. Some enterprises only in the form of "smile service", "the customer is God" and other slogans, but really can implement a few? The real reason is that companies do not understand the essence of what is behind the slogan. There are also some companies to see others raise the store flag, they also raise the store flag, to see others walk the square step, they also walk the square step, but never thought about whether this way is really beneficial to the development of their own business; and then there are many companies edited their own corporate culture publications, created a corporate song, the entity of the corporate culture. These are the lack of understanding of corporate culture, and some of the action of the tiger's head, just talk not do.

2, the entrepreneur's wishful thinking of the corporate culture

In the Chinese business community, especially private enterprises, some entrepreneurs like to purely from their own characteristics, and even their own interests to establish a corporate culture, and did not consider whether the staff can be accepted, so how can the corporate culture can be truly carried out! Corporate culture is not a rule or regulation, designed to be implemented. Often can see in some enterprises, corporate culture requirements are warm, friendly, sincere, work time, everywhere is a smile, is the fire of enthusiasm, the next class saw is as cold as ice, refused to people a thousand miles. This kind of fire at work, off work is considered a successful corporate culture? In foreign enterprises, such as Amway, its sales staff on the Amway cause of the depth of enthusiasm, all the time is not infected around the people, there will never be at work shouting slogans, off work cursing the boss's behavior. There are even some enterprises clearly put forward: first talk about dedication, and then seek to obtain! What sounds like there is nothing wrong, and can often be used to dismiss some of the staff's requirements and dissatisfaction. As a result, the staff out of the company mentioned the work on the hate of gnashing teeth, this is our corporate culture? The reason is: what is the essence of this corporate culture? Is not the boss's selfishness? Dedication to whom? Boss, business or society? If the enterprise is everyone **** the same cause, not to dedicate is selfish; but if the enterprise is only the leadership, employees do not have a sense of ownership, how willing to dedicate? This is human nature. So create a successful corporate culture must not be wishful thinking, successful culture in others, in your place may not be suitable, must first analyze the nature of the enterprise.

3, the introduction of foreign, light historical excavation

After the reform and opening up, foreign investors in carrying funds and technology at the same time, but also brought the "foreign culture". Chinese and foreign cultures are intermingled with each other in the enterprise, stimulate each other, and constantly produce modern cultural factors. Such as value consciousness, national consciousness, time consciousness, efficiency consciousness and so on. Since foreign countries are much more advanced in enterprise management than domestic development, compared with the backwardness of our enterprise management, there are a lot of successful management concepts do promote the development of China's enterprises, resulting in a lot of people think that the advanced foreign must be good, can be used directly. Therefore, some enterprises blindly introduce foreign enterprise culture to apply, and ignore the national cultural heritage of the excavation and utilization, so that the construction costs of enterprise culture has risen dramatically, and prolonged the time of the construction of enterprise culture, but the results are very little.

The direct cause of this problem is that some business leaders exist in the foreign foreign mentality. Insufficient knowledge of the national traditional culture, blindly follow, a waste of resources.

In the face of the current problem, we have a long history and culture of an ancient civilization, we are able to transform our national traditional culture, applied to the governance of enterprises? Then we must first look at the characteristics of our national traditional culture.

Three. Characteristics of our national traditional culture

China's ancient philosophical concepts, such as: Confucianism, Taoism, Legalism, etc., are exploring the theory of the family, governing the country, the world. These theories on the governance of the country, the next can receive people. They can also be transformed into a corporate culture that can combine the long-term goals and daily activities of the enterprise, which has been pursued by the enterprise. Japan's typical corporate culture is influenced by Confucianism.

For example, in our country, Confucianism represents mediocrity and harmony. Mediocrity represents impartiality, a balance, a balance between left and right dilemmas, a pinch in advance and retreat, a holistic consideration of refined etiquette, the regulation of ego and ego, the complementarity of yin and yang, the mutual corroboration of theory and practice, the construction of spiritual civilization and material civilization***, and the macro-control of growth and stability. It is only by being able to thoroughly understand this particular philosophy that one can constantly find ways to unify among the many contradictions. Harmony stands for non-conflict, and is the Chinese view of the interaction of all matters, with harmony as the most precious, peace and happiness. Harmony is mainly expressed in the word "peace". A capable cadre who brings conflict will not be reused in an organization, nor will a motivated but nonchalant person. Mencius' point of view on being a human being is to "cultivate oneself to be at peace with others", as well as through self-transcendence so that those around us can be at ease, in the lack of integrity, impatient society, how important this style of everyone. In terms of enterprise, this "peace" is manifested in the hearts of shareholders, cadres and employees, customers and the general public. Throughout the Chinese and foreign excellent enterprise culture, its ultimate spiritual value almost all point to harmony. And it is believed that only with the combination of "in", harmony is complete.

Additionally, if the Taoist idea of "doing nothing" is integrated into the enterprise to advocate should be: the leader to let go of subordinates to do, give full play to the subordinate's personal potential, do not let the leadership of the preferences of the impact of the development of the enterprise, but also requires that the leader can not be in order to show their own talent, all things in person. This is the highest state of management: management without management. If this idea can be used in the enterprise, is the solution to some of China's current one-man enterprise, leadership is no longer the enterprise is also finished, the enterprise short life and a series of problems of a good medicine. How to establish this kind of enterprise culture, first of all, is to eat through the "do nothing to rule" thought, so as to achieve "nothing to do and have to do". For example, the Legalist thought is about how to win by surprise and how to lead the herd in a complex and dangerous environment. If this idea can be integrated into business management, will establish a competitive corporate culture, this cultural heritage is in the highly competitive environment of the enterprise to win the battle of the necessary medicine.

As for the establishment of which kind of corporate culture, which is based on the nature of the enterprise to establish the appropriate corporate culture, which requires the leadership to analyze the basis of the enterprise, to eat through the essence of the culture to be established, and then used to form a modern corporate culture.

In our country's vast historical and cultural heritage, take a drop in the ocean, play carefully have its unique practical value and artistic charm. In the face of such resources and tied up on the shelf, abandoned, is not a waste. This is not exactly holding a golden bowl to beg for food behavior?

Four. Construction of China's corporate culture of a number of recommendations

In the analysis of the problems faced by enterprises and their own shortcomings on the basis of the first to consider what kind of corporate culture? How to build? The following are some of my suggestions:

1, learn from foreign advanced methods to create their own unique culture

In developed countries, the establishment and maintenance of a successful corporate culture has advanced methods and experience. These we can bring for my use, in order to help us in the process of establishing corporate culture to save costs, less detour. But in the specific content of each country's successful corporate culture is characterized by its national characteristics, such as the Western humanistic view of human beings is mostly from the physiological and biological point of view, is for the independent individual, the United States of America's culture is built on this kind of thinking, therefore, the United States of America-style corporate culture highlights the ability of the individual, the pursuit of rationalism. The Confucianism said that people, on the other hand, emphasize their social nature, group, is a member of the group. Japanese culture is y influenced by oriental thought, so the Japanese-style enterprise culture emphasizes the group spirit, so that the internal and external enterprises have a strong coordinating force. Therefore, we build corporate culture, learn from others' ways and means, but must learn from the traditional culture, give national characteristics, combined with China's current social reality, to establish our unique characteristics of competitive corporate culture content. At the same time with national characteristics of the enterprise culture is also a manifestation of national self-confidence, this bottom line in participating in international competition has a special important role.

2, take the essence of the bad, advancing with the times

China's traditional business was established on the basis of the natural economy, which determines the overall level of its corporate culture is backward, and has long been pursuing the "agricultural suppression of business" policy, the status of business is very low, resulting in the traditional business of China's long-standing do not pay attention to the spiritual connotation of the business, ignoring the material and spiritual aspects of the operation. Neglect the material and spiritual operation of the pursuit of artistic value and the application of aesthetic theory. In addition, the psychological state of "not seeking success, but not avoiding faults" handed down from Chinese history has made the conservative consciousness of traditional enterprise culture exceed the competitive consciousness, which has greatly restricted the great development of enterprises in the market economy. This requires us to establish enterprise culture to highlight the advantages of traditional culture, at the same time, open up the vision, focus on innovation, so that the original traditional advantages in the new environment to get newborn and strengthened. The new ethnicity will discard all the feudal dross and ugliness and inject healthy vigor and Chinese spirit. This kind of ethnicity, which is characterized by China, can be read and appreciated by the world. The original harmony will also become a new harmony by adding modern colors, that is, the harmony of modern commercial material culture, organizational culture and high-level spiritual culture. Only this kind of enterprise culture that can not only retain the national characteristics, but also conform to the international trend, can make our enterprises to participate in the international competition invincible.

3, let the staff participate in the construction of corporate culture

Corporate culture is not the top one's own opinion, but the whole enterprise's values and behavior, only to be recognized by everyone's corporate culture, only valuable corporate culture [4]. Let everyone recognize the corporate culture, must be everyone *** with the establishment of the corporate culture, so the enterprise should create as many opportunities as possible for employees to participate in. Especially for some private enterprises, the employees are mainly local people, who have unique cultural psychology and behavior