How to write a good copy plan? Do you have a template?

Copywriting does have a certain format and template, so before writing copywriting, you can imitate and summarize some more comprehensive planning schemes from Baidu. Here, I would like to introduce you to the basic elements of copywriting planning.

1, cover. The cover is like a person's appearance, and a clean and tidy image always leaves a good first impression. So on the cover, the main body of the plan should be clearly listed, that is, the basic information of the planner (company or department) and the basic information of the plan (date, introduction of two or three hundred words)

2. Preface. One or several concise paragraphs, refining the outline of the planning case, people can see at a glance.

3. Contents. The most basic purpose is to let people quickly retrieve what they want, and it also plays a summary role.

4. Outline. This is a concrete explanation of the necessity and feasibility of planning.

5. content. This is the main part of the copy. However, the writing methods of different topics are different. Remember a principle, be concise, don't talk too much, and don't brag too much.

6. Budget. Activities must have budget control, so when writing a copy, it is best to make a detailed estimate of the possible expenses in the future in the form of a table, and finally form a budget, which will be carried out around the budget in the subsequent plan implementation.

7. Timetable. Dividing the task schedule into months and days is also the inspection basis for making plans.

8. Task allocation table. Subdivide the task into people, and the power should be based on the responsibility.

If you can follow the above steps to complete a planning project, it may not be perfect, but at least you can reach the passing line, which meets the basic requirements of the planning project. On this basis, if you want to make an excellent planning case, you can't do without the intention of the screenwriter, such as the unity of font size and format and the rigor of wording. In addition, there is a little trick that can be explained in the form of charts, which is not boring, creative and clear at a glance. Remember, the most important thing in planning a case is persuasion. After writing, try to put yourself in the other's shoes. If you are the boss, whether you can adopt such a plan is definitely a failure.