Travel agencies to promote marketing small program, how to directly hit the pain point of the needs of tourists?

For different business processes in different industries, the main function of the small program is very different, but there are many similarities. Light application, low threshold, biased offline scene, the user is finished, bring more convenience to the user, the use of small programs can effectively integrate online and offline resources.

When WeChat borrows small programs to build an ecology, the traffic pattern will be redistributed, some Internet companies will have the opportunity to seize the new traffic plateau, online tourism enterprises from APP have layout small program use. Travel agencies are mostly offline physical stores, with better service advantages, business in general is still mainly line products, in the face of different tourists to choose the demand, focus on creating a center of gravity line products.

The era of the mobile Internet, people have a great **** the same point, that is, dependent on the network and information, the flow of business brings unlimited possibilities. Based on the user experience, mining user value, cut to the needs of people, directly solve people's problems. For practitioners in the tourism industry, the emergence of small programs, not only for users to bring a rich travel experience, but also for the tourism market to bring a new pattern of development.

For tourists, before traveling, they will certainly do a good job of travel strategy, querying the relevant itinerary route, play attractions, accommodation arrangements, approximate cost of budget, notes and so on. The travel agency uses the small program to launch the line products, detailed trip planning, the user on-demand purchase, saving a lot of users again and again hesitation time, providing a better service experience.

For the travel agency, build a new type of e-commerce travel agency to expand customer marketing small program, the use of small programs to launch the route grouping, spike travel items, travel coupons, multi-person bargaining, sharing distribution incentives, and other marketing activities, the use of trust between friends endorsement, social interaction and sharing of marketing based on the main, through the friends to recommend, the group to share, the public number of the content of the promotion, community marketing and other forms, to carry out an effective The new attraction, increase user stickiness, the formation of "share - shopping - precipitation - share" virtuous cycle.

Big data analysis can also be used to develop more popular travel products, which can then be used to target the sale of products and services. In a more scientific, data-driven and precise way, we can make overall improvements and finally form a set of operation system that is most suitable and in line with the tourism enterprises to improve their overall competitiveness.

Tourism enterprises combined with travel agency management collection system and top marketing small program business model, directly hit the pain point of user demand, so that the online and offline better link, greatly enhance the systematization, informatization level, improve efficiency, reduce operating costs, improve the user service experience, expand market share.