What are the main business models of Taobao?

In China C2C e-commerce market, Taobao has made remarkable achievements. This paper focuses on the brand operation of Taobao as a whole, and analyzes the significance of Taobao's marketing strategy, resource advantages and core culture to brand operation. Let me tell you what Taobao's business model is. I hope I can help you.

Taobao's business model

Taobao business model, Taobao business model analysis, Taobao business model, Taobao business model, Taobao business model, Taobao business status analysis.

Taobao belongs to CtoC mode, that is, they only provide a platform, and all the people who really sell things on it are individuals. Be sure to see the reputation and payment method clearly, and ask after-sales questions such as warranty of large products to avoid unexpected disputes after the transaction. In China's C2C market, Taobao's rival Yi Bei seems to have more money. In March 2002, Yi Bei injected 30 million US dollars into Yi Bei to establish Yi Bei. In July 2003, Yi Bei injected another $654.38+500 million into Yi Bei.

The charge sources of C2C websites mainly include transaction service fees (including commodity login fees, transaction fees, reserve price setting fees, pre-sale setting fees, additional transaction fees, security payment fees and online shop fees), featured service fees (including font function fees, picture function fees and recommendation function fees), value-added service fees (information publishing fees and auxiliary information fees) and online advertisements.

Legend has it that every employee of Taobao can stand upside down because? Look at the world upside down and think from another angle? Will produce unexpected results. This also became Taobao's later corporate philosophy.

Sun Tongyu pointed out that since 10, the old B2C model has been bumpy and rarely made achievements; At the same time, China's manufacturing enterprise groups are generally caught in the dilemma of diminishing profits and weak innovation. He said that Taobao's new B2C model is different from the traditional B2C model represented by Amazon. ? The profit model of traditional B2C model is to depress the price of producers and then earn the difference between the purchase price and the sales price. The new B2C model will help merchants directly act as sellers, push merchants directly to the front desk to face consumers, make manufacturers gain more profits, invest more money in technology and product innovation, and ultimately benefit consumers. ?

Basic information of Taobao.

Taobao (taobao.com) is the largest online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular customers every day. With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, group purchase, distribution and auction.

20 1 1 the annual transaction volume is 6 1008 billion yuan, accounting for 80% of the online shopping market in China. It is 66% higher than 20 10. 20 12, 165438+ 10 month, 1 1, daily transaction volume of Taobao 19 1 100 million yuan. In the year ending March 3, 1965, the total transaction volume of Taobao and Tmall platforms exceeded RMB 1 billion, making them one of the global e-commerce trading platforms.

20 16 March15,3? 15 party was exposed, and Taobao had a phenomenon of brushing.

On the evening of June 2nd, 20 16, Suning Shang Yun announced that the subscription amount of Taobao (China) software was 28.233 billion yuan, and the subscription amount of Anxin-Suning No.2 in Suning Shang Yun employee stock ownership plan was/kloc-0.00 billion yuan. After this issuance, Taobao Software Co., Ltd. holds 65,438+08.61billion shares, accounting for 65,438+09.99% of the total share capital, making it the second largest shareholder of the company.

Basic survey of Taobao.

Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute.

Taobao was founded in May, 2003 10, and was invested by Alibaba Group. Taobao is the largest online retail business circle in Asia, and its goal is to build the world's first online retail business circle. By combining communities, rivers and lakes and gangs to increase the stickiness of online shoppers, online shoppers will be happy not to return to Taobao's business, which spans C2C (consumer-to-consumer) and B2C (business-to-consumer).

Taobao advocates an honest, positive and fast online trading culture, and insists on? Treasure can't be scoured, and letter can't be abandoned? . While creating a safer and more efficient online trading platform for Taobao members, it also provides employment opportunities for more netizens. Taobao also strives to create and advocate a family atmosphere of mutual assistance, relaxation and liveliness.

Alibaba Group 2065438+01June 6 announced that its Taobao company will be split into three independent companies, namely platform-based B2C e-commerce service provider (Tmall) Taobao and one-stop shopping search engine Taobao.

Guess you like:

1. Taobao's business model

2. Four business models of 2.B2C platform

3. Taobao business model

4. Eight e-commerce business models

5. Taobao's business model