Traditional automobile management technology

Yin Tongyue, Party Secretary and Chairman of Chery Automobile Co., Ltd.

On June 12, the 20021China Auto Chongqing Forum was held with the theme of "Integrated Development, Smart Future".

"The automotive industry is different from the TV and mobile phone industries. These industries are vertically switched when new technologies are born, but the automobile industry is a constantly expanding track, and traditional cars are still the foundation of all new technology cars. "

In the high-end interview on the morning of June 13, Yin Tongyue, Party Secretary and Chairman of Chery Automobile Co., Ltd., said this when talking about the new changes in the automobile industry in recent years.

Yin Tongyue said that since the birth of 140 years ago, the automobile industry has always been a contradictory industry in which tradition and openness, conservatism and innovation coexist. However, everything remains the same. "(Now) cars can be called new energy vehicles, smart cars and other names, but the essence is still cars, or a means of transportation. The first attribute of the vehicle is safety. "

Therefore, automobile enterprises should lay a solid foundation for traditional automobiles. "100 learning Toyota is not an exaggeration. Toyota is to do things well, carefully manage and make the details stronger. "

But at the same time, with the development of Internet technology and the rapid breakthrough of new energy technology, the characteristics of the new era are dramatically changing the automobile industry. In Yin Tongyue's view, traditional automobile enterprises should also learn from new forces such as Tesla and Weilai, and constantly break through themselves by using new tools and technologies.

"Now the automobile industry is not good, and the autobots are not good. We used to say that the car track is an endless marathon. Now it is not only a marathon, but also triathlon and triathlon. Traditional things can't be released, investment can't be reduced, and new smart car technology still needs to increase investment. The power invested in the past will now become a few strands. This is not switching, but increasing. This is a feature of the industry. "

Yin Tongyue is also full of confidence in the future development of traditional automobile companies. In his view, the automobile industry has been continuously impacted by other industries since it was born 140 years ago. "But companies like Toyota, GM, Ford, Mercedes-Benz and BMW still dominate the industry today. Therefore, from the perspective of the attributes of the automobile industry itself, it is also an industry that is extremely resistant to tossing and can keep pace with the times. "

Regarding the development of Chery in recent years, Yin Tongyue said in the round-table discussion that Chery was "stopping to tie its shoelaces" a few years ago, but this year, its shoelaces have been tied and it is time to catch up. From June 5438 to May this year, Chery's sales increased by 84.2% year-on-year, much higher than the industry as a whole. In the future, Chery will always stick to its own line and "be a' scientific person' who listens to customers and makes friends with customers sincerely".

The following is a record of the speech:

Chery is a typical traditional enterprise, and I am also a typical autobot, probably the oldest person to attend today. Yesterday, President Wang Xia said that he would arrange for me to be an honorary leader after retirement. I'm so happy that I can't sleep for half a night.

Automobile industry has a history of 140 years, and great changes have taken place today. In the 1970s, there was a very popular book-The Machine that Changed the World by Harvard University. I believe that comrades of the older generation have read this book, which was very classic at that time.

Cars are machines that change the world, and the world is constantly changing the automobile industry. Today, with the development of Internet industry and the rapid breakthrough of new energy technology, the characteristics of this era are dramatically changing the automobile industry, but the automobile industry itself is a contradictory industry in which tradition and openness, conservatism and innovation coexist.

"Never change from one's ancestors", you can't forget your roots in business, and you can't forget your roots in business. The essence of a car is a means of transportation, which can be called new energy vehicles, smart cars and so on, but its essence is a car and a means of transportation. The first attribute of a vehicle is safety. Now the car is accelerating better and better, and the road conditions are getting better and better. In this case, security should be raised to a higher requirement than in the past. Especially with the application of a large number of software, there will be some unpredictable bugs in the characteristics of the software itself, which will bring greater challenges to automobile safety.

On the other hand, the automobile has changed from an early tool to a platform for getting on the bus with various new technologies, and the automobile is the most open product. The automobile has a history of more than 100 years since its birth, and even the automobile enterprises with the longest life are constantly being impacted by some other industries. But Toyota, GM, Ford, Mercedes-Benz, BMW and other companies still occupy the leading position in the industry. Therefore, judging from the attributes of the automobile industry itself, it is also an industry that is extremely resistant to tossing, can keep pace with the times, and can constantly accommodate various management changes, technological innovations and new ideas.

Now everyone is talking about software-defined cars. Software does have a great influence on the reform of the automobile industry, but it may be more accurate to say that customers define cars. Because of a new generation of customers-customers in the "Z era", these young people are becoming the main body of car purchase. They were born online, changed, highly personalized and consumed the wealth of generations. Their demands are completely different from those in the past. The consumption characteristics of this generation have redefined and redefined the car.

Cars are different from TV industry and mobile phone industry. These industries are vertical switching when new technologies are born, but the car track is a widened track, and traditional cars are still the foundation of all new technology cars. Therefore, the foundation of traditional cars still needs to be laid firmly, so we propose that "100 is not too much to learn from Toyota". Toyota is to do things well, manage them carefully and make the details stronger. But at the same time, we also embrace companies like Tesla and Weilai, who constantly break through themselves by using new tools and technologies.

Now the automobile industry is not easy to do, and it is not easy to be an autobot. We used to say that the car track is an endless marathon. Now it is not only a marathon, but also triathlon and triathlon. Traditional things can't be released, investment can't be reduced, and new smart car technology still needs to increase investment. What used to be a force will now become several forces. This is not a switch, but an increase, which is the characteristic of the industry.

For Chery, we must first do the traditional things well. At present, there are still some gaps in the traditional things of China automobile industry. It is still necessary to make up lessons, and the system and process should be further improved. On the basis of doing a good job of traditional cars, we should also do a good job of new energy quickly.

Chery is an enterprise that laid out new energy sources very early. It tried this on 1999, and we also made our own strategic plan for new energy. We should bear the social responsibility of "carbon neutrality" and "peak carbon dioxide emission". Nowadays, technologies such as new energy technology, intelligent networking technology and autonomous driving technology have all broken out. The state has invested heavily in infrastructure, continuously improved the double-point policy, and emission and safety regulations, all of which require us to make major adjustments in the next five-year plan. Especially the young customers' enhanced awareness of environmental protection and their enthusiastic pursuit of new things have made us formulate new strategies.

In view of these Beijing, Chery has made its own road map in terms of carbon emissions. On the one hand, there is still a great opportunity for the thermal efficiency of traditional cars, and there are many technologies that can continue to develop. We continue to develop more efficient engines and hybrid DHT cars. We have a dream-one liter of oil running 100 km, and this dream will be realized on Chery's products this year. On the other hand, continue to increase the research and development and performance of new energy vehicles, solve the shortcomings of new energy itself, actively reserve the next generation of technology, and develop hydrogen fuel cell technology.

This is an era when technology is king. This is an era when users are completely different from the past, and Chery has to adapt to the changes in this industry. Nowadays, we not only regard customers as the source of the company, but also take customers as the center of the circle, so that users can become a part of the company, participate in our product definition, product modeling, product design and product evolution, and participate in the operation of the whole company to form a closed loop.

In the current situation of technology explosion, we also need to strengthen cooperation and coordination with high-tech enterprises. The earliest deep cooperation with Baidu, now Ali, Zebra, Tencent, Iflytek, Huawei, etc. , and realized our transformation with their technology and ideas. Chery also actively implements cross-border learning, cross-border cooperation and cross-border cooperation, and has established a joint venture with Haier to learn from some experiences of their enterprises. We are also actively developing with traditional car companies. Now that the investment in development is increasing, there will be some pressure for a single company to undertake so much technology development. In fact, cross-brand cooperation is particularly needed, including cooperation with new brands. We are also very grateful to Wei Lai, who taught us ideas without reservation when we were studying, especially the innovation of business model.

About the international market. Now, the products of China car companies are doing very well and are becoming another overseas product like home appliances. Chery has worked overseas for a long time and learned a lot. First of all, I very much hope that more colleagues can attach importance to overseas adaptive development, and don't sell the products directly, which will pay more tuition fees and often be beaten back. Second, the military forces have not moved, and the food and grass are first. Network first, service first, personnel localization, using human resources around the world to serve China automobile industry to go global. Chery is willing to share some of our experiences and lessons in this regard.

Chery has always adhered to our own line, hoping to be a "scientific person" who listens to customers and makes friends with them sincerely. Thank you!