Reasons for Nokia's failure

1, conservative concept, missed the opportunity (decision) In 2004, Nokia's R&D personnel developed a smart phone with Internet access, large screen and touch interface. However, after careful evaluation, the senior management of the company thought that the plan was risky to fail and the investment was huge, so the plan was not passed. The reason why we missed the major new machine is because Nokia's mature system and corporate culture as a mature enterprise require them to strictly evaluate the research and development of new products and carefully weigh the cost and potential benefits of new investment. In contrast, the enthusiasm, sensitivity, obsession, persistence and spirit of Steve Jobs, the founder of Apple, are unmatched by any professional manager. However, in the post-founder era, Nokia's management tends to be mature, and it is difficult to make desperate and risky major changes. 2. Sticking to traditional thinking and closed strategy led to the failure of mobile Internet strategy. In 2007, Nokia took the lead in launching Ovistore, which was 1 year earlier than Apple's AppStore. Then Google launched GooglePlay, and the success of Apple and Google's app stores proved that we should not try to take away all the products in the industrial chain, but open cooperation. But this is not the case. Contrary to the open platform created by Apple and Google, Nokia's transition to the Internet is more like vertical integration of the Internet. In order to launch location-based services, Nokia spent a lot of money to acquire navigation software companies, map companies and even related operating websites. However, this model of taking all industries as a whole does not seem to improve Nokia's competitiveness in the Internet world. After spending a huge sum of $654.38+0.5 billion, Nokia Ovi strategy failed. 3. Ignoring the customer experience In the era when the Internet is infinitely close to life, both Apple and Google attach great importance to the user's online experience and user interface design, and their positioning and development direction strive to be close to the requirements of consumers. No matter how it is improved, Nokia Symbian system can't go in this direction fundamentally, and it can only be adjusted from the appearance and configuration of the mobile phone. It is precisely because Nokia didn't keep up with customers' needs to design new products that meet users' preferences, but stuck to the old designs that made it famous but didn't keep pace with the times, which led to its losing ground in the battle of sticking to market share.