The future of e-commerce lies in the return to the entity, why do you say so?

The future of e-commerce is to return to the entity, why do you say so?

When the dividends of the e-commerce era gradually market clearing, only with the traditional sense of scale and efficiency of the method has been unable to obtain stable development, this is also what we see to Ali, Jingdong as the representative of the e-commerce service platform will be so urgent to find the main reason for the transformation of the development of the method. In such a process, we not only saw the derivation of the e-commerce itself content e-commerce, social media e-commerce and live e-commerce on behalf of the birth of a new category of e-commerce, the same view of the formation of new retail, digital retail on behalf of e-commerce gravedigger.

It is undeniable that, according to support this new concept

Traditional e-commerce gamers did win a certain growth area, so that they can also in the macroeconomic environment is not optimistic situation, still maintain a relatively good potential for development. However, if it is only a change in the concept of development, but only the development of elements of the reconstruction, but not from a deeper perspective to change the internal logic of e-commerce operation, then, the so-called "good momentum", perhaps only "back to the light" only.

What is the future of e-commerce?

How should we think and explore the direction of the development of e-commerce law? I think, only to stand in the perspective of e-commerce, we are in any case can not get a perfect answer. Jumping out of the electric business of the restraints, really standing in the new perspective to look at the electric business, and looking for the development of the road of the electric business, is really able to ensure that the electric business to get the key to improve.

With just focusing on the e-commerce itself, or just focusing on the Internet economy is not the same, I would like to attribute the future of e-commerce to the entity economy. More precisely, the future of e-commerce depends on the close integration with the real economy, into the real economy of the "infrastructure". This is the real future of the real e-commerce.

Where the difference between e-commerce and brick-and-mortar stores

Price is not the same, similar types of products e-commerce for the general supply of products than brick-and-mortar stores prices become lower; warranty period is not the same, brick-and-mortar stores product quality is generally guaranteed, e-commerce products for the relative nature of the risk; marketing channels are not the same, e-commerce products for the physical store is not easy to sell at the same price. E-commerce platform, the actual customer-driven supply chain, according to the role of big data, you search which, let you push what, even if it is not what you want, will also push you similar products. Brick-and-mortar stores, so far many or merchants give the venue, the atmosphere, the entity, draws on the circle for consumers to choose.

Therefore, the e-commerce will continue to develop the number of cover to achieve economies of scale, the physical stores must do a good job of clear and precise positioning, and their own ways to make the audience group to figure out their own positioning is not in line with his habits. In the future, the e-commerce will deal with the problem I want, the physical stores need to tell consumers why he wants.