Traditional Culture Encyclopedia - Traditional festivals - How to disseminate traditional culture in order to give it new life?

How to disseminate traditional culture in order to give it new life?

China's traditional culture has a long history and rich content. Chinese traditional culture is the essence of the millennium cohesion, is the treasure of our country. But with the development of science and technology, the traditional culture has a good influence, but also has a bad influence. The innovation of traditional culture is the trend of the times. In recent years, the innovation form of traditional culture is also more and more rich.

1. Cultural and creative products

Speaking of cultural and creative products, that the most popular in recent years is the cultural and creative products of the Forbidden City, the Forbidden City has a variety of products on Taobao, such as ornaments, ornaments, stationery, makeup, in the official website of the Forbidden City on top of the wallpaper of the cell phone, the skin of the input method, the Forbidden City animation, the Forbidden City game, the There is also the APP of the Forbidden City.In 2018, the Forbidden City also launched the program "on the new Forbidden City", which shows the audience that even if they go to the Forbidden City, they may not be able to see the ? Secret? place. The Forbidden City's innovation in cultural creation can be described as very effective. Subsequently, the Summer Palace also launched to "I wait for you in the Summer Palace" a program, also launched a series of clothing. Cultural and creative products are developing.

2. Cultural programs

In recent years, traditional culture-themed programs are also springing up. A few years ago, the documentary "I'm in the Forbidden City to repair cultural relics", it shows us the real ? Cultural relics doctor? s working environment, work content. Large-scale cultural creation program "National Treasure" each season are gathered nine museums selected three pieces of cultural relics, **** 18 pieces, please some artists to show the national treasure? Past life? , ask the professionals related to this cultural relic to tell its ? present life? The Classics in Song sings ancient poems in a modern format, letting the words flow through the music. The Chinese Poetry Conference was a big hit, bringing the charm of poetry to a wider audience. There are also a series of programs such as "The New Forbidden City", "I'm Waiting for You in the Summer Palace", "Temple of Heaven" and "The Amazing Great Wall", which show viewers a more detailed view that they wouldn't notice or even open when visiting the city.

In addition to these two aspects there are a variety of landscaped parks, traditional co-branding and so on, have promoted traditional cultural innovation.