Types of consumption decisions made by consumers

This is actually a conventional reaction, which does not involve decision-making, but an inertial reaction based on past experience (no choice). This type of decision usually occurs in the process of low participation in purchasing. Including brand loyalty purchase decision and habitual decision.

2. Limited decision:

It means that consumers have a certain understanding of a certain product field or various brands in this field, or have established some basic evaluation criteria for the choice of products and product brands, but they have not yet formed a preference for a certain brand, and need to collect further information in order to make a more ideal and satisfactory choice among different brands.

3. Extended decision-making:

When consumers are unfamiliar with a product or the specific brand of such products and have not established corresponding product and brand evaluation standards, they are faced with expanding decision-making.