How to improve the sales performance of the store?

Store is the lifeblood of the enterprise to survive, the performance of the store is the enterprise sales target composition, the store if there is no performance, that the enterprise's total target is not guaranteed, the store can maintain normal operation of the enterprise is critical.　　The first step: digging the potential of existing products Here I would like to emphasize that the product does not only refer to the tangible product, as well as services, store design and layout are part of our products. We can improve from the following aspects of this hand: We know that the store's performance = the number of customers into the store * purchase rate * unit price * repeat purchase rate * referral rate from this formula we can see that as long as we increase any one of these indicators, then our store sales will rise. 1.　　1. Increase the purchase rate of existing customers, enhance the customer unit price We can increase the rate of products on the shelves so as to increase the number of customers to buy, that is, to increase the customer's unit price. For example, a customer would like to store to consume a jacket, but in his store when he found a T-shirt is also very like, so he may buy two at the same time, so that sales also with this rise.　　2. Attracting customers to buy Also, of course, the window display is also a top priority.　　3. store design store is really designed as a European style, like the royal palace as rich and magnificent, the more noble the better? I say no. Store design should be able to and your product positioning, crowd positioning in line, too upscale your customers will be intimidated by you, and do not want to walk into your store, if too resistant to affect the brand image, your customer base is also not to buy.　　4. Enhance the quality of service This is what we often say is the same product than the quality of our products, the same quality than the price, the same price than the brand, then the brand awareness, quality, price is very different, we must be more than the service. Stores of the ultimate competition is the quality of service competition, in today's competitive market, who dares to say, they do not need service, only rely on the product can win the market. In a few years ago, telecommunications, postal services and banks can say that they do not need to provide services, because they are the only one, you can not get a good service to that, and now, they are also facing the pressure of competition, but also gradually play their own service card. It can be said that who has a good image of the quality of service in the minds of customers, who won the market.　From 1984 to now, Haier from scratch, from small to large, has changed dramatically. Haier's service concept "the user is always right" has also been consolidated and developed, and constantly add new content." During the Ninth Five-Year Plan period, Haier's goal is to "become the first famous brand of Chinese home appliances by carrying out star service, focusing on the continuous expansion of market share and product innovation, and building Haier into an international multinational group of companies in the year 2000." This is the core goal of Haier's second venture. In terms of star service, Haier puts forward two requirements: one is to continuously provide users with unexpected fulfillment; the other is to let users have no complaints when using Haier products." Consumption, service and production" has become the basic business framework of today's advanced enterprises. In this framework, service plays an intermediary role in communicating and connecting consumption and production, and the main position of service cannot be ignored or shaken; without advanced and perfect service system and service means, it is impossible to attract consumers and occupy the market, and it is also impossible to expand reproduction. At present, Haier has established a "high standard, refinement, zero defects" star service strategy, "to the service to the market", "by the service to create an international brand", "by the service to expand the international market," "by the service to drive the product innovation" and so on has become the main idea of Haier's second venture.　　Step 2: Add new products 1. Improve the performance of the product, increase the function of the product and the color, variety, specification, model, etc. 2.　　2. Provide new products Huadi company is through the improvement of the function of the hood products, original automatic cleaning function to attract consumers. We all know that after the use of hoods on the cleaning and hygiene is a very big headache, especially for the cleaning of the inside of the smoke chamber is more of a problem; Huadi knows the customer's needs, set up a high-pressure pump on the top of the hood, the use of three-stage impulses to achieve the cleaning effect, which is familiar with the "key to clear the core". In the industry, Sakura emphasizes the renewal of the oil net, the annual free net activities; boss advocate free washing. These functional improvements to the product have won the recognition of the market.　　The third step: expand the new market Do not expect your products in the regional market market share can reach 100%, when your market share to reach a certain time, the market growth space will be very small, then you may join the chain in the form of developing new markets to improve performance growth.　　We are all very familiar with the story of Aaron bar, he is a typical form of rapid expansion of the market through the opening of the franchise chain. Stronger and bigger.　　Aaron initially opened in 2002 in Chengdu, the first Aaron story bar, the initial business is not very good, and then he used the network advertising to quickly start a franchise chain across the country, there are currently 1100, becoming China's largest theme bar chain.　　The fourth step: resource integration Resource integration can be integrated to the front end of your industry chain can also be integrated to the back end of your industry chain to integrate your marketing channels, but also can be horizontally integrated.　　We are all very familiar with the casual clothing brand Meters O Bonneville, is a typical marketing channel integration. He does not produce his own clothing, all of his clothing is to find someone else to do for him, Bonneville's boss Zhou Jiancheng said: "He wants to do the most meaningful part of the industry chain -" he is the most profitable part of the brand promotion, channel resource integration firmly in the hands; the production of trivial links let out, Bonneville can be said to be the brand operator. Now the market competition is getting more and more intense, stores can create good results is in front of the bosses of the problem, many people feel confused, do not know what to do, in fact, in the author's view, store performance growth is a method, as long as the actual situation of their own stores, to find the performance of the growth point, confusion can be solved. I hope the above four steps can give bosses to bring inspiration.