Analysis: How to take Wal-Mart's e-commerce road?

It is not uncommon for the traditional retail industry to flock to the Internet. In the United States, the traditional retail giant Wal-Mart was officially launched earlier than 1996, and currently ranks third among American e-commerce.

However, if we consider that Wal-Mart is the largest retail giant in the world, its e-commerce development has not achieved amazing results so far, far behind Amazon, the e-commerce giant with a market value of only half of itself. According to ComScore data, Wal-Mart's sales in 20 10 were 6 billion US dollars, accounting for no more than 2% of Wal-Mart's total sales, while Amazon reached 34.2 billion US dollars.

It was not until 20 1 1 that Wal-Mart upgraded global e-commerce to a strategic goal for the first time and launched the @WalmartLabs project. At the same time, it began to acquire some outstanding people in social networking sites and mobile technology. Through deep data mining of social networks, walmart.com is integrated with physical retail stores and mobile applications to form a synergistic effect.

This paper mainly studies and analyzes Wal-Mart's strategy of entering e-commerce. According to the survey results, Wal-Mart intends to win the next wave of retail opportunities by expanding the China market and investing in emerging fields, which is exactly the same as many domestic Internet companies.

Stumbling on the road of e-commerce

Wal-Mart was founded in 1950, and sam walton opened its first exclusive store in the town. 1962, the first discount store named Wal-Mart officially opened. Since then, Wal-Mart has entered a stage of large-scale expansion and developed rapidly. 1972, Wal-Mart is listed on the new york Stock Exchange.

By 20 12, Wal-Mart's market value exceeds 200.5 billion US dollars, with a price-earnings ratio of 13 times. In the same year, its net sales reached $443.9 billion, about nine times that of Amazon, and its net profit was $654.38+$05.8 billion.

From the format, Wal-Mart has gone through the development stages from grocery stores to discount retail stores to shopping centers, storage clubs, community stores, convenience stores, e-commerce and other formats.

In Wal-Mart's financial report, we found that its retail business is divided into American stores, international business and Sam member stores. Among them, Wal-Mart's American stores include Wal-Mart discount stores, shopping centers, community stores and walmart.com. Offline, Wal-Mart is undoubtedly the king of global retail, but its online retail business is a bit stumbling.

According to a report by McKinsey & Company, one eighth of the productivity growth between 1995 and 1999 in the United States can be attributed to Wal-Mart. But when it comes to e-commerce, the situation is completely different.