Which platform is easy to drain? Which drainage channel is the best? What platforms can be promoted?

The essence of all business is flow. No matter what industry, it is inseparable from customers. The process of finding customers is the process of drainage and promotion. So how to use various platforms on the Internet to find and promote customers? What are the common drainage and powder suction platforms?

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1, search engine

Searching for answers through search engines is an important way for contemporary intellectuals to obtain information. If they have any questions, they will think about searching, so the traffic is naturally very large. At present, the search engines in China mainly include Baidu, sogou, Headline and Haosou. Baidu is the most important. You can promote enterprises or services through search engines. If it is further detailed, such as through website bidding, SEO optimization, question and answer, media article dissemination, there are many ways.

2. Little Red Book

First of all, the first one I want to introduce is Little Red Book, an APP. Xiaohongshu was founded on 20 13. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, Xiaohongshu also appeared in sports, travel, home, tourism, hotels, restaurants and other information sharing, touching all aspects of consumer experience and lifestyle.

Nowadays, the community has become a barrier to the little red book, and it is also a place that other platforms cannot replicate. This is also one of the key highlights of Xiaohongshu's successful drainage, which can well grasp the taste of the target population and "prescribe the right medicine".

3. Weibo

Weibo refers to a broadcast social media and network platform that shares short real-time information through attention mechanism based on the sharing, dissemination and acquisition of user relationship information. On the surface, Weibo seems to be a software used to search entertainment gossip and pay attention to news. In fact, it also plays an important role in drainage. We can find like-minded friends through hot spots in Weibo and get to know more friends through topics. This is the focus of Weibo drainage; Weibo can also post pictures and share videos. The biggest characteristics are: fast information release and fast information dissemination.

4. Self-media platform

The obvious feature of the Internet era is the rise of self-media. As long as the user has a mobile phone, it is equivalent to the microphone and camera of traditional media, and can broadcast live at any time. The range of self-media platforms is also relatively wide, including Sohu self-media, WeChat official account, Sina Watch, headline number and so on. Self-media is an important marketing position in the era of personal and enterprise mobile Internet.

5. E-commerce platform

E-commerce platforms include Alibaba, Taobao, Tmall, JD.COM, Pinduoduo and HC. E-commerce platform is characterized by high-frequency simple product purchase, such as clothing, shoes, food, daily chemicals and so on. E-commerce platform is suitable for product sales, with high degree of product standardization and simple purchase for users.

6. Short video platform

With the rapid development of various short video platforms, the number of short video users is huge, and its great advantage is that it covers all ages. Now video advertising, video drainage, live broadcast and other methods have been derived, and the effect is also very good.

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