How do traditional enterprises increase sales through Internet marketing?

10 years ago, we talked about the "transformation" of traditional enterprises, which turned to the Internet. A more accurate statement now should be to turn to the "mobile" Internet.

It is not bad for traditional enterprises to be entities, mainly because everyone's social habits have moved towards the mobile Internet.

Why did Teacher Jiang add the word "mobile"? I wonder if the questioner knows the difference between "Internet" and "Mobile Internet"?

If only the internet is the PC era, people can only use their own websites for marketing on computers; At present, computers are almost outdated products, and people's social behavior habits have turned to the mobile Internet, that is, they can be interconnected anytime and anywhere without time and geographical restrictions. The main platforms are WeChat, QQ, today's headlines and other big platforms.

How should traditional enterprises do marketing to increase sales?

1. Build your own community to share. That is to introduce their offline customers online and share their products or services.

2. Marketing is a knowledge about human nature. Whether it is online marketing or offline marketing, it is always associated with "humanity"; In order to increase sales in online marketing, we must "understand human nature"

According to the preference of "humanity", it is easier to design some products or services suitable for "humanity" and realize the double promotion of profit and sales.

3. Find the pain points of the target customers. This "pain point" is the essence of "human flesh marketing"

The two most concerned questions of human nature are: stay away from pain? Realize your dream. As long as our products and services can solve the two practical problems of "humanity", we can quickly realize the growing sales on the mobile Internet.

For traditional enterprises. In fact, this change is mainly the change of our "marketing thinking", which is very important. As long as they have the above three marketing thinking (mental) models, traditional enterprises can also do a good job in marketing on the "mobile Internet".