1. What is the media? What types of media are there?

1. The so-called media refers to the media that spreads information, which is a publicity platform in layman's terms. 2. The four traditional media are: 1, newspapers; 2. TV; 3. broadcasting; 4. magazines; In addition, there should be outdoor media, online media and new media, such as short messages. With the development of science and technology, new media, such as IPTV and electronic magazines, are gradually derived. They are developed on the basis of traditional media, but they are qualitatively different from traditional media. From the order of appearance: 1, newspapers and periodicals should be the first media; 2. Broadcasting should be the second media; 3. Television should be the third media; 4. Internet should be called the fourth media; 5. The mobile network should be the fifth media. However, in terms of its importance, applicability and effectiveness, today's broadcast is tomorrow's TV. Television has gradually become the second media, while the Internet has gradually risen from the fourth media to the first media. Although the advertising revenue of TV has been increasing substantially, it is an indisputable fact that advertising cakes are increasingly divided by new media such as the Internet, outdoor media and reformed print media. At the same time, print media has covered newspapers, magazines, picture books, envelopes, calendars, three-dimensional billboards, neon lights, floating in the air, LED billboards, light boxes, outdoor TV walls and other advertising platforms; Broadcast media also covers advertising platforms such as radio and television. Based on this, as far as its current suitability is concerned, the media should be divided into three categories according to its form, namely, 1, and the print media mainly includes printing, non-printing and photoelectricity. 2. Broadcast media: mainly including radio and television advertisements (subtitles, signs, movies, television). 3. Online media: mainly including online index, print, animation, forums, etc.