What is the concept of sales?

The concept of sales is to find out the special benefits that goods can provide and meet the special needs of customers. A process of helping people in need get what they need, and people engaged in sales work get a moderate return from this exchange process. Both sides take what they need and are satisfied with each other to form a win-win situation.

The simplest understanding of sales is a thrilling leap from goods or services to money. Generally speaking, it is to find people in need and sell things. Sales is a very challenging job, and every transaction will have a sense of accomplishment.

Sales is a peer-to-peer marketing method. Point to point is not a straight line, but a curve that bypasses all obstacles.

Sales is hard work with a very high rate of return and easy work with the lowest rate of return. Your behavior determines your return. You can be a hard worker with a high income or a relaxed worker with the lowest income. It all depends on your views, ideas and practices on sales.

Marketing includes some relatively fixed principles:

1. When making marketing strategies, respect the central position of consumers, competitors and distributors.

2. Divide each market, and choose the market segment with the best prospect according to the strength and goals of your company.

3. Market segmentation for each target market, and study the customer's needs, cognition, preferences and purchase process.

4. Earn an advantage in the target market by carefully defining, creating and delivering better value.