Three methods to improve performance

There are three ways to improve performance: increase the rate of customers entering the store, increase the amount of customers buying once and increase the frequency of customers buying.

1. Increase the rate of customers entering the store.

Passenger flow has a cost! In busy areas with large passenger flow, the rent is relatively high, and in areas with small passenger flow, the rent is relatively cheap. Assuming that the monthly rental cost of the store is 6.5438+0.5 million yuan, the labor cost is 6.5438+0.0 million yuan, plus other costs are 0.5 million yuan, and the monthly fixed cost is 30,000 yuan, then the daily fixed expenditure is 6.5438+0.0 million yuan. If the number of people entering the store every day is 20, it means no matter.

However, our employees often appear. When customers enter the store, they don't pay attention for the first time. They just bow their heads to play with their mobile phones, or get together to chat and miss the passenger flow introduced by merchants at commercial cost.

To improve the rate of customers entering the store, the first thing is to applaud the guests. If you don't call someone, it is equivalent to saving 50% of the drainage cost.

2. Increase the single purchase amount of customers.

In the case of the same passenger flow, if each customer can bring as many as possible and improve the joint rate, the overall performance will also be improved.

The three major factors that affect the linkage are employee mentality, sales skills and product structure. Enterprises need to help employees establish a good attitude, cultivate sales skills and optimize product structure.

3. Increase the frequency of customer purchases

Use WeChat friends circle, telephone and other instant messaging tools to maintain good relations with old customers and improve the return rate of customers.

If any one of the three ways can be improved by 20%, the total performance can be improved by 20%, and if each one is improved by 20%, the total performance can be improved by 72.8%. Don't always think about the impact of the big environment, think about the impact of online stores, think about all uncontrollable factors, start with controllable factors, and gradually improve each item.