How to calculate market share

There are four calculation methods of Market share according to different market scope:

1, overall market

Refers to the proportion of an enterprise's sales volume (amount) in the whole industry.

2. Target market

Refers to the proportion of the sales volume of an enterprise in its target market, that is, the market it serves.

3. Three competitors

Refers to the ratio of the sales of an enterprise to the total sales of the three largest competitors in the market.

4. The biggest competitor

Refers to the ratio of the sales volume of an enterprise to the sales volume of the biggest competitor in the market.

Extended data:

Market share has two characteristics: quantity and quality.

The size of market share is only the quantitative feature of market share and the embodiment of market share in breadth. There is another quality feature of market share.

This is the quality of market share, which reflects the quality of market share. The quality of market share refers to the gold content of market share, which is the sum of the benefits that market share can bring to enterprises.

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