What kind of path should be chosen for rural tourism development

Basic Ideas and Directions for Upgrading Rural Tourism

(1) Exquisite Development of Products

The upgrading of rural tourism begins with the upgrading of rural tourism products. Introducing the concept of ecological and cultural creativity, based on the full understanding, reconstruction and design of local culture and nature, we develop refined rural tourism products, including: rural cultural lodgings, rural heritage parks, recreational farms (farms), themed manor houses, flower gardens, parent-child parks, rural camps and so on, to form a rich rural tourism industry and provide diversified rural tourism experiences in addition to the traditional farmhouse food and lodgings.

(2) Expansion of Participating Subjects

The upgrading of rural tourism products and the enrichment of rural tourism forms will definitely promote the further expansion of participating subjects in rural tourism. In addition to tourism reception households, local governments, in the management level, can form rural tourism development associations, rural tourism cooperatives; from the level of investment and development, can be introduced into the external tourism investment enterprises, rural hotel chains, new farmers groups; in the level of planning and design, to encourage the entry of tourism planning companies; in the level of marketing, can be widely and various types of new media platforms to carry out cooperation. In this way to attract external capital, talent into the countryside, in the planning and design of rural tourism, investment and operation, marketing and publicity at all stages, the formation of multi-party participation, cooperation **** win the development of a new pattern.

(C) business model innovation

On the premise of complying with the relevant state laws and regulations, efforts to crack the bottleneck of rural land transfer, farmhouse leasing, and actively explore farmers' land management rights into shares, farmhouse shares, tourism consulting organizations, intellectual shares, crowdfunding, and other new investment mechanisms, to guide the rural tourism from a single "farmers self-employed + government The company's business is to guide rural tourism from a single "peasant self-management + government" to a "company + farmers, cooperatives + farmers, new farmers + government + community" and other diversified business path.

(4) Industrial integration development

Adhering to the concept of industrial integration development, and giving full play to the industry-related driving effect of tourism, on the one hand, to promote the linkage between rural tourism and agriculture, fisheries, forestry and fruit industry, handicrafts and other rural industries, and to promote the upgrading of traditional industries in the countryside, and on the other hand, through the importation of tourism, to attract new types of industries, such as culture and creativity, sports, trade and so on, to enter the countryside, enriching and renewing the rural industrial system, and to attract new industries. On the other hand, through the introduction of tourism, attracting cultural creativity, sports, trade and other new industrial forms into the countryside, enriching and updating the rural industrial system, and comprehensively stimulating the vitality of industries in rural areas.