How to use traditional culture to guide marketing

1. Use traditional cultural activities to drive marketing

For example, Shandong Weifang International Kite Festival, Harbin Ice Lantern Festival, Luoyang Peony Flower Festival, Zhangjiajie Forest Festival, etc., through organizing cultural and economic trade festivals, investment attraction, and achieve economic and cultural double harvest. Merchants can take advantage of people's enthusiasm to participate in these cultural activities, advertising and physical sales, so as to achieve the purpose of marketing.

2. Brand marketing to join the traditional cultural factors to promote the development of marketing

"Hongdou" is Jiangsu Hongdou Group's clothing brand and enterprise name, because of its rich cultural connotation, unique emotional charm and attract consumers. Mentioning it, people will recall the great poet of the Tang Dynasty Wang Wei's ancient lines, "red beans are born in the southern country, how many branches in the spring? May you pick more of them, this thing is the most lovesick." Confucius Family Wine is the hometown wine of the Confucius Sage, and the advertising slogan "Confucius Family Wine makes you homesick" evokes countless people's longing for home and traditional culture.

The two giants of Taiwan's tea industry, "Unified" and "Master Kong", focus on the combination of traditional Chinese art aesthetics and the concept of traditional Chinese medicine and health care in their advertisements, such as Master Kong's launch of the barley tea advertisement, which focuses a lot on the appeal of health, whether it is the choice of a golden wheat field as the background or the choice of a golden wheat field as the background or the choice of a golden wheat field as the background. Whether it is the choice of the golden wheat field as the background or the detailed performance of the six-pronged barley, it embodies the natural, green and healthy concept of Chinese medicine and health care from all angles. Can evoke Chinese consumers' cultural ****ming and the pursuit of health, inferring the development of marketing.

3. Integration of traditional culture into marketing content

such as traditional culture as the theme of animation, literary creation, and such as the traditional culture of historical celebrities or customs as a blueprint for the creation of dolls, dolls, jewelry and so on. These are the use of Chinese people's sense of identity with the national traditional culture and cultural marketing.