Traditional Culture Encyclopedia - Traditional festivals - Four stages of all-media architecture in the all-media era
Four stages of all-media architecture in the all-media era
1. Channel reform: to build a media channel framework through technical means.
2. Content change: that is, combing the content according to the media form.
3. Information integration: In addition to ordinary news information, practical, rich and interactive information will become the main body, and traditional media editing and editing will become one of the content providers of the all-media platform. Self-collected content and spontaneous content will be enriched simultaneously.
4. Operational integration: According to the characteristics of all media, re-integrate the operational structure of the media, open the platform, enlarge the trend of cash flow, and make the benefits of all media stand out.
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