Which traditional Chinese art form of Chinese seal carving inspired the sports event logos for the Beijing Winter Olympics

Beijing 2022 Winter Olympics Sports Icons***The 24 icon design, inspired by Chinese characters, uses the art of seal carving as the main form of presentation, skillfully combining the elements of winter sports with traditional Chinese culture.

This skillful combination not only shows the characteristics of winter sports of challenging oneself and pursuing excellence, but also unites the thickness and depth of traditional Chinese culture, highlighting the concept and vision of the Beijing Winter Olympic and Paralympic Games. The icon is based on the color of haze red, symbolizing the sunrise in the east, representing enthusiasm and hope, and also setting a festive atmosphere for the upcoming Beijing Winter Olympic Games to be held during the Spring Festival.

The emblem, medals, torch, mascots, event icons, and uniforms of the Beijing Winter Olympics all seek inspiration from traditional Chinese cultural resources, allowing the historical connotations to expand and grow, not only renewing China's cultural proposition of moving into the future, but also conveying the spirit of China in the new era with aesthetic expressions that are rich in Chinese romantic colors.