How to make a stand-out promotional copy?

The copy of the propaganda film is like the foundation of the building, which can directly determine the level of the propaganda film. Writing a good copy of a promotional film requires strong logic and literary knowledge as support. Based on my years of experience, I give you the following suggestions on how to write a good copy of a stand-out promotional film, hoping to help you.

1. Define the audience before you start writing the promotional film, which can be a single group or multiple groups. Planning subjective logic-what the audience wants to see and objective logic-what the audience wants to see. The "what" in these two logics is the display point of the whole promotional film.

2. According to the exhibition points summarized by subjective and objective logic, plan the structure of the whole promotional film, and the time and expression form of each unit after the budget structure is subdivided.

3. According to the time budget of each unit, the floweriness of words is one of the keys to the success or failure of propaganda copy. Therefore, it takes the usual literature accumulation to complete an excellent publicity copy.

4. It is best to match similar pictures in the copy with promotional videos, so that reviewers can see the author's creative intention at a glance.