Reasons for the Spring Festival economy

There are many traditional Chinese festivals, why only the Spring Festival can have such a huge impact on China's economic and social and by the folk culture and derived from a prosperous economic phenomenon? One of the important reasons is: China's various industries consciously or unconsciously around the Spring Festival folk culture resources for industrialized operations, developed a variety of holiday products and services, objectively formed to the Spring Festival folk culture as the core content of the people across the country, reflecting the theme of joy and harmony and reunion, involving a variety of industries in the industrial chain. This industrial chain includes not only upstream products, but also midstream and downstream products; not only cultural products and services, but also many non-cultural products and services; the industrial chain expands not only from the city to the countryside, but also to the places where there are Chinese people all over the world. Industrialized operation is a key factor for the prosperous development of the Spring Festival economy. The traditional New Year's festival belongs to the intangible cultural heritage, invisible, intangible, difficult to withstand the erosion of the times and the erosion of the history of the waves of sand, in order to maintain and continue these intangible cultural heritage vitality, must have the intangible New Year's festival culture materialized into the life of the real products of the ability to focus on the New Year's festival culture of industrialization, the development of a landmark brand-name products. Our country has long been creatively developed firecrackers, lanterns, spring couplets, New Year's paintings, greeting cards, rice cakes, incense and other iconic "New Year's goods", and later developed with the Spring Festival festive colors of film and television, performing arts, entertainment, publishing, arts and crafts, tourism, and other types of cultural products and services, the formation of an industrial chain, so that the Spring Festival customs have iconic Materialized products. Intangible cultural forms derive from material individuals, and the continuation of their lives is supported by industries. Innovation and development is an important guarantee for the continuous extension of the Spring Festival economic chain. People's material and cultural needs are following the development of the times and constantly improve, the Spring Festival services and a variety of "New Year's goods" also put forward higher requirements. Therefore, on the one hand, we should reform and innovate the traditional "New Year's goods" to make them meet the aesthetic interests of the contemporary public and integrate them into the modern market; on the other hand, we should be able to make full use of the contemporary high-tech and produce new "New Year's goods" in accordance with the needs of the development of the times. Such as the traditional door-to-door or face-to-face New Year's greetings way to use the telephone, cell phones and computers and other modern technology equipment to pay tribute to each other, the New Year's movie, the Spring Festival TV gala and other modern cultural appreciation and service ways to enrich people's Spring Festival recreational life, modern transportation, catering, tourism, service facilities is greatly improved the Spring Festival service capacity, level and efficiency, so that the ancient Spring Festival is more full of vitality, Influence and endless charm.

In the hundred gardens of Chinese New Year culture, the Spring Festival is undoubtedly the most gorgeous flower. It not only brings people the blessings of the New Year, the breath of spring and beautiful visions, but also provides useful practices and inspiration for the protection and promotion of China's intangible cultural heritage, the creation of China's brand cultural products and the promotion of the great development of cultural industries.