Traditional Culture Encyclopedia - Traditional festivals - What's good about Hermes?
What's good about Hermes?
1, raw materials
Compared with Louis Vuitton's cheap leather made of special bio-fat, Hermes's leather is genuine, and Hermes has a very fine classification of leather. You can go to the store to learn about this when you buy it, and you can make various choices and combinations.
2. Attach importance to traditional values
Nowadays, many fashion brands are outsourced to factory assembly line production, and workers often lack skills training, and high-level craftsmanship is also decreasing. However, Hermes still belongs to an independent family company, always guarding traditional crafts and craftsmen, and each craftsman also has his own toolbox, so every Hermes handbag is a unique work of art.
3. Family business
Hermes is still a family business, purely inheriting corporate culture, free from external capital interference, and has its own family's insistence.
4. Celebrity effect
Hermes luxury goods have always been loved by many stars. Using the same luxury as a star can make people feel satisfied and happy from the heart and produce a strong celebrity effect.
5. Scarcity
As a top luxury brand, the annual output of many products of Hermes is very low, and money may not be available immediately. You need to make an appointment to buy it in its store, sometimes for months or even a year. This scarcity has just hit people's psychology of buying less and not buying more.
Hermes is really powerful, and can make women all over the world do magic. Everyone likes them from celebrities to online celebrities. Wu Xiubo's mistress Chen Yulin is no exception.
In fact, Hermes doesn't need this kind of popularity in online celebrities, and Hermes doesn't want to sell it at all. Platinum bags and Kelly bags are even harder to find, and you have to queue up.
Hermes also makes watches and really understands women's hearts. Hermes watches are also very elegant and charming, with both traditional elements of Hermes and modern interpretation.
This year, Hermè s participated in the Geneva exhibition for the second time, emphasizing uniqueness, artistry and strict Swiss manufacturing standards. Every year Hermes has an annual theme, and this year's theme is "Dream".
Hermes used a familiar phrase at the press conference: head on the stars, feet on the ground. Look up at the stars and keep your feet on the ground. This time, many women's watches are centered on the moon.
This time Hermes cooperated with an American designer, 35 years old, majoring in architecture, design and decoration at Lausanne School of Design, who was particularly interested in "light". Hermes' venue design is led by a Japanese female designer, who integrates the design of the starry sky and the Milky Way into the scene.
Hermes' women's collection this time, the designer takes streamline, movement and stirrup ring as the standard design. Arabic numerals, different atmosphere, diamond-encrusted models, blue strap. Rivet watch, day and night, white with mother-of-pearl dial, black with spinel.
"Use different surface textures to explore the effects of light," said the designer. It is said that he was inspired by the design after carefully observing various collections in Hermes' creative series. Including this Galop d' Hermès s.
Designers draw inspiration from stirrups and other harness series, while considering the changes of light, reflection, day and night, opening and closing. Subtract the sharp corners, leaving only a smooth arc.
The designer designed a gradual arrangement of numbers, from the bottom to the largest number in the middle, gradually narrowing and extending to both sides, creating a sense of spatial perspective. The crown at 6 o'clock creates a symmetrical and balanced effect for the whole.
I think this is the most feminine in this series. There is a silver dial with opal luster center, Arabic numerals printed on pink pad, dark gray frame and gold hands. The case is set with rose gold diamonds, 150, about 0.66 carats. This watch is a timely movement, and the strap is bright crocodile skin, which is divided into sapphire blue, charcoal red, deep purple, elephant gray or black, and charcoal red is the most feminine.
My experience in Hermè s consumption shows that Hermè s still has high requirements for quality and service. This is the attitude of luxury goods: advanced.
Expensive, while ensuring quality, this is also an attitude.
Cheap goods are not good, and this rule is more effective for luxury goods. Luxury goods are not necessities of life.
Pursuing high quality, purchasing raw materials, legend is the best skin, and Emmaus selects it for the first time to ensure the process.
Multi-range extension
The power of brand
Say 100 times, it is better to buy a Hermes work and experience it.
Who is Hermes?
Hermes was founded in 1837. Is a loyal to traditional handicrafts, innovative international enterprises. It has sixteen product categories, including luggage, harness, silk products, women's wear, men's wear, jewelry, living art and furniture. There are 30 branches around the world, which manage and distribute products from four categories: Hermes saddles and leather, Hermes perfume, Hermes watches and clocks and Hermes table porcelain.
For most people, they will know the birth of silk scarves and Hermes silk scarves, and make the designer's patterns into the same number of steel meshes according to different colors; After many color tests, the color matching of silk scarves is completed; Color silk by screen printing; After washing, steaming and drying, skilled craftsmen hand-curl and quality check the silk scarves.
Experience: The patterns and colors are very nice.
The most famous bag under the bag.
1956, when Grace of Monaco was pregnant, Grace Kelly, a famous Hollywood actress, attended a public occasion. Facing the camera of enthusiastic media, she involuntarily blocked her Hermes handbag, which she had never left her body, in front of her to cover up her swollen abdomen due to pregnancy. The famous American magazine Life just captured this rare picture and used it as the cover. Suddenly, the name of Hermes Kelly handbag spread like wildfire, and this shot became a historical picture, which once attracted the attention of the world.
1984, jane birkin met a man on an air France flight. At that time, her bag was scattered all over the floor, and the person next to her said, "You have to carry a bag with a pocket. This person is Mr. Jean-Louis Dumas, CEO of Hermes brand. Based on this coincidence, birkin bag came into being. Jane birkin made a suggestion that you can design a bag a little bigger than Kelly's bag, and you will have this birkin bag that is popular all over the world.
Experience: kelly is more orthodox and birkin is more casual.
Different skin and different colors attract people to buy one by one, as if by magic.
Hermes also has other bags, which are practical and beautiful, but K and B are more famous.
Personal suggestion: buy black leather first, be versatile.
Thank you for your questions, I will try my best to answer them ~
Hermes is a world-famous luxury brand, and no one can beat it for a long time! As early as 1837, the Hermes brand was founded by Thierry Hermès in Paris, France. It started as a harness manufacturer with a long history of 180 years! ! !
180 years old Hermes! It is a family! It can be said that it is exquisite craftsmanship and jaw-dropping fashion sense handed down from generation to generation! Her style is classic and timeless. Is every girl's ultimate pursuit of bags! With the growth of age, the years will love this brand more and more, because it is a classic, it is eternal, it is the quality accumulated by 180 fashion taste, and it is the quality inherited by 180 ingenuity!
So Hermes has the reputation of platinum bag!
/kloc-In the 9th century, in Paris, France, most people raised horses for a living. Hermes is a specialty store that produces saddles and harnesses!
However, because the dress at that time was Hermes' ingenious work, every item, big or small, he had to be the ultimate! Therefore, the things in their shop are always symbols of quality, and everyone knows that the things they buy in their shop are worth it no matter how much money! In this way, I loved Maersk 180 years! After that, no matter what they enter the fashion world, they try to be the best in the world! They better have a reason! It is the accumulation of 180! That is, everyone will not regret after buying their things!
Their goods are changing the luxury class!
Hermes has style! If you want to start with something, unless he buys it alone, if he doesn't just sell it, then you may need to equip her to get what you originally wanted! Don't think this is a shameless way of selling.
This is Hermes' responsibility to all consumers! They only sell the best! They won't accept the slightest flaw!
Pursuit of perfection! Do your best! It's a symbol of Hermes! So he is the best!
Hermes' tenet: loyalty to traditional handicrafts, repetition of rigorous steps and excellent materials.
Although Hermes is regarded as a tool to show off wealth by many people, it still doesn't change that Hermes is a respectable brand. This may be the ultimate reason why Hermes will surpass LV, Chanel, Dior and Gucci forever in many people's hearts.
Craft, quality, brand history ... LV, Chanel, Dior and Gucci may not be inferior to Hermes in these aspects. The so-called rationing and limited supply hunger marketing are played by major brands from time to time, which is not the difference between Hermes and other major brands. Bags of the same size may all be made of the same material. The price of Hermes products is generally higher than other brands 10-20%, but some people are willing to spend more money just to own Hermes.
Aside from the need to show off wealth, why is Hermes always so superior to other luxury brands? The reason is that Hermes has always positioned itself on the artistic level. When I interviewed the descendants of Hermes' family, they made it very clear that Hermes is not a luxury, but a work of art. This is a very clever and clear definition, which distinguishes Hermes from other luxury brands at once.
Luxury goods can't get rid of the curse of "showing off", but works of art don't. If you love art, it seems worthwhile to pay a high price. Luxury goods, fashion, will always be out of date and become classics at best, but the value of works of art will increase with time.
Of course, Hermè s bags, scarves and other products look no different from other luxury goods in the transaction and second-hand market, and will depreciate, but Hermè s has spared no effort to define and prove itself as a work of art, and they also produce, sell and market their products as works of art.
Therefore, in the history of Hermè s, apart from grace kelly, Princess Grace of Monaco, who is a celebrity repeatedly mentioned by the government, Hermè s has never chosen a star as a spokesperson. Hermes fashion show, of course, there are stars, but they are more willing to invite artists to sit in the front row, and even invite artists to put on clothes and walk the catwalk. Making friends with artists is something they are proud of. In fact, many stars use Hermes bags and products, but Hermes officials never publicize them, so the stars themselves are happy to use Hermes to prove their status and strength.
In addition, Hermes' love for craft and life is also fully reflected in their designs and products. For example, they insist on making silk scarves with time-consuming and laborious engraving printing, and each silk scarf pattern takes months or even years to complete. This makes Hermes scarves can be displayed as paintings in the room, not just for wearing, while other brands of scarves, no matter how expensive, can't be hung as paintings at home, but can only be placed in a dark closet.
Included in Hermè s stores, although bags, scarves and leather goods will be the main products for sale, there are many useless but extremely expensive works of life in each store, such as children's toys made of leather goods, cleverly designed bookmarks, playing card holsters and so on. ...
These things don't exist in ordinary families. In the increasingly simplified and fast life, many people think that these things are dispensable, but Hermes still insists on producing these things and has made many exquisite and interesting designs on these useless things.
It can be said that Hermes is a representative brand that inherits the fun of French life, not just fashion, luxury and expensive.
Don't! You will be more beautiful than your best friend! There are surprises at the end of the article!
Speaking of Hermes sugar, I believe that the first reaction of your friends is expensive, and it is not generally expensive. It's expensive to die. If you buy Hermes, you probably won't eat dirt, and you may not even be able to afford it. What's so good about such an expensive Hermes? Why do so many people prefer to eat dirt and buy a Hermes?
Regardless of technology and materials, Hermè s' top technology must be obvious to all. Top-notch craftsmanship naturally comes with high prices. Buying Hermes is equivalent to buying an identity in disguise. Hermes bag expresses in silence that you are a rich local tyrant. After all, ordinary working-class people will definitely not buy Hermes with nothing, and those local tyrants who can afford Hermes will naturally show off with Hermes. What circle of friends is going to be sent again? Invisible, Hermes can also be regarded as a way to show off your wealth, cash out your identity and satisfy your vanity. What's wrong with Hermes for some people?
Of course, it does not include showing off wealth. Hermes can't buy it with money. The distribution of Hermes is also everyone's default. If you have a bad relationship with the store manager and are just an ordinary local tyrant, you will generally be told to wait until your hair turns white. Like those unusual bags with primitive lizard patterns, they are delivered to 2: 65433. Therefore, most of Hermes' bags can be said to be fine, but fine products naturally have collection value and naturally have good reasons for its existence.
Let's talk about the craft of Hermes first, hand-made. Every detail strives for perfection. It takes a long time to make a bag, and you have to wait for more than half a year. Don't say anything about Hermes. If you don't order, you won't really let so many people miss it, and you won't stay high on the luxury list all the time. The beauty of Hermes has exceeded the value of its bags, because all its bags have passed through the hands of several workers.
To say that Hermes is really good is its influence and charm. It is the brand that inherits its beliefs. It is precisely because of the persistence in every craft that Hermes today is created. Even if the price is high, it is accepted by people who like it. Naturally, Hermes will never lack customers who love it.
It is said that the best leather supplier in the world will give the first round of leather priority to Hermes, and then it will be the turn of brands such as LV, GUCCI and Chanel.
You can imagine how precious these skins are. Hermes commonly used leather materials are: cowhide, sheepskin, lizard skin, ostrich skin, crocodile skin and so on.
Hermes is very particular about handbags.
Rapidly occurring
The surface of this cortex feels smoother and softer than other cortices, with fine particles and basically no lines.
However, it wrinkles easily, so Hermes uses Swift leather to make such a soft bag.
With brighter colors, even scratches will not be obvious and can be repaired!
Togo
Togo is the skin of the head and neck of a bull, with large particles and hard skin. This kind of leather is commonly used by Hermes, and it is also the most classic Birkin leather.
The advantage of this kind of leather is that it is easy to keep the shape of the bag, but it will be soft and not easy to scratch after long use.
Moreover, the bag has a large capacity, can hold many things, is wear-resistant and durable, and is deeply loved by some Hermes lovers.
chest
Box leather looks shiny and attractive, and feels smooth. Kelly sometimes uses box leather.
But it also has disadvantages. Like swift, the surface is easily scratched. If it is rainy, I suggest you never take it out!
Expensive Hermes bag, untidy!
Clemens
Clemence is also a common leather used by Hermes, which is thicker, softer and more matte than the classic togo.
This cortex must not get wet! If you accidentally touch a little water, there will be small bubbles, but the wear resistance is good!
In addition, there is a more precious cortex! Such as crocodile skin, lizard skin, ostrich skin and python skin. ...
The expensive price of Hermes has discouraged countless people, but it has also fascinated countless people.
Fortunately, Hermes is an internationally renowned brand, with big-name stars as endorsements, novel design style and high quality. And there are unique conditions, all designed by world-renowned designers, and the taste is higher than other brands!
I hope my answer can help you to some extent! I want to introduce some latest Hermes styles in 2020 that I think are not bad.
Hermes polo shirt: the essence of Hermes single product lies in high quality and simplicity, which belongs to its unique aesthetic culture and is full of its own charm. It is very elegant in design, technology and materials, and the pursuit of quality is very strict and demanding. It uses every detail to prove its brand image.
Originated from classics, the signature items that must be produced every season bring the noble and simple style of French cities to the extreme. The highly recognizable carriage tracer element is injected into the chest, which belongs to the soul embellishment. Visual sense is extremely fashionable, low-key, luxurious and elegant. Boutique full of charm, no aesthetic fatigue. Minimalism is the highest fashion expression.
The ready-made fabrics with double mercerized eyes have excellent performance, high gloss, delicate and natural mesh structure, perfect comfort and ventilation, invincible details and a sense of quality everywhere. The three-button opening and closing placket with small lapels has excellent upper body effect, which can be easily interpreted as an urban elite with super style, and it belongs to a single product with high driving degree.
Hermes casual shoes: Hermes fashion casual sports shoes, made of natural animal skin, elegant and casual, classic basic colors with interesting patterns, cleverly colliding with bright colors, depicting a smart future.
Hermes, Hermes, speaking of this most famous luxury brand, many people may have told you that it has a history of 180 years, and its Birkin bag and Kelly bag are luxury bags that every woman yearns for. It appreciates every year, sometimes stronger than stocks and real estate. Even if they are imitations, they may be more expensive than the real Chanel and Louis Vuitton. Besides bags, there are scarves, belts and perfumes. In the early years, it was fascinating to launch Apple watch with Apple for the first time. Recently, it was announced that we would make a make-up line, which makes people wait and see. It can be said that every move, every decoration and every thing are sacred objects of fashion.
If Hermes' sales strategy is the main reason why it is so precious, you can't buy it with money, and you have to queue up for distribution. This is not the reason why the brand is so popular.
This time, Million combed 10 brand knowledge that Hermè s official website never mentioned, and unraveled the mystery that Hermè s is becoming more and more addictive.
Best "sacred object": Kelly bag&; Birkin bag and Birkin Bag are the brand's signature works, and the muse behind them is the famous actress, Moroccan Princess Grace Kelly and actress jane birkin. However, jane birkin later proposed to remove her name and brand name because of the crocodile skin scandal involving Hermes brand (but she couldn't, and the name was deeply rooted).
Hermes Scarf Make Hermes Scarf 1000 thread, the length is equal to the distance from the earth to the moon.
The origin of the name Thierry Hermes was named after himself by the founder of the brand, but Hermes is also one of the gods in Greek mythology. He is the correspondent of the Olympic gods, in charge of herding sheep and commerce.
Company history Hermes started with the manufacture of harness supplies, such as saddles, with a history of over 180 years.
Hermes Cafe is located in Sevres Street, Paris, with cafes and bookstores, as well as the exclusive space of the small H series. In addition to fashion, Hermes is also committed to developing the lifestyle of fans.
Although Hermè s, an e-commerce company, is an old brand, it opened its own online shop as early as 200 1, making it the first group among super luxury brands.
Hermes opened the small orange box on the Internet, and the orange box usually saw the bag first and then saw it. It turned out that the original packaging box of the brand was milky white, with gold plating on four sides to imitate pigskin, and later it became mustard yellow, with brown sides. The birth of the first orange box was changed by the discontinuation of materials used in World War II.
The size of the small orange box is 1994, and the small orange box won an Oscar in the field of packaging design. Today, there are 188 organic boxes of different sizes.
Hermes family should not think that Hermes is a family business, and all of them were born with golden keys. It turns out that Pierre Alexis Dumas, the artistic director, is a descendant of the sixth generation. He started at the grassroots level at the behest of his father Jean-Louis Dumas.
Charity I hope the above knowledge will let you know why Hermes is so popular.
Hermes 2020ss summer round neck T-shirt overseas trend luxury simple single product series imported custom exquisite 100 high-count fabric single product does not pick people to wear the standard version of fashion simple thread embroidery luxury custom simple style design color classic perfect interpretation of European big-name fashion style city Joker must strongly recommend!
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