Passenger car sales ranking in August: Independent sedans are strong, Japanese models overwhelm German models

Based on information from the National Passenger Car Market Information Joint Conference (Passenger Car Association), domestic narrow passenger vehicle sales in August 2020 were 1.7033 million units, a year-on-year increase of 8.9%.

Although August is still the traditional consumption off-season for the domestic automobile industry, the domestic market clearly continued the strong trend in July in August.

In terms of market segments, the SUV market sold 782,400 units, a year-on-year increase of 10.7%; the sedan market sold 758,900 units, a year-on-year increase of 8.3%; the MPV market continued to be weak, with sales of 97,971 units, a slight year-on-year increase of 0.9%.

Sales of self-owned brand cars are strong? Emgrand and Eado increased by more than 30% year-on-year. In terms of market concentration, the top 20 car sales continued to maintain a relatively high proportion of the overall car market in August.

In August, the sales volume of the top 20 sedans accounted for 54.57%, only slightly lower than the 55.05% level last month.

In the sedan market, market sales concentration is still relatively high.

Comparison of car sales in 2019 and 2020 From the comparison chart of car sales in 2019 and 2020, it can be found that the car market has reached a new post-epidemic high in August.

In August, the car market sold 822,100 vehicles, which was not only better than the off-season sales in July (772,800 units), but also higher than May (769,800 units) and June (800,400 units).

Although the impact of the epidemic is still there, the recovery of the domestic car market has not diminished at all.

Due to the launch of new models in July and August last year, the sales base of Sylphy and Corolla in August last year was relatively low.

This directly led to the super growth in sales of Sylphy and Corolla this month.

In August, Sylphy sold 46,688 units, a year-on-year increase of 43%; Corolla sold 33,450 units, a year-on-year increase of 98.1%.

In terms of rankings, Sylphy and Corolla were also the top and third runner-up models in the sedan market in August.

In addition to the year-on-year sales increase of Japanese models such as Sylphy and Corolla, the sales of self-owned brand sedans represented by Emgrand and Eado are also recovering rapidly.

In August, Emgrand sold 20,962 units, a year-on-year increase of 33.7%; Eado sold 17,546 units, a year-on-year increase of 69.7%.

Although the car market is still dominated by joint venture brands, independent brands are slowly gaining a foothold.

Finally, it is worth noting that the sales volume of compact Japanese models represented by Sylphy and Corolla are not only ahead of established German products such as Lavida and Sagitar, but mid-to-high-end Japanese models such as Accord and Camry also completely overwhelm models such as Magotan and Passat.

In the car market, German products are being severely squeezed by Japanese products.

The SUV market hit a new sales high this year. The proportion of the top 20 SUVs. In terms of market concentration, the SUV market is obviously more dispersed than the sedan market.

In August, the top 20 domestic SUV sales accounted for only 41.08%, lagging behind the sedan market by more than 10 percentage points.

In addition, the sales proportion of the top 20 SUVs from September 2019 to the present has basically remained at 41%.

The epidemic has not significantly affected the concentration of the SUV market.

Comparison of SUV sales in 2019 and 2020 In terms of sales, the SUV market hit a new high in August.

Judging from the comparison of SUV sales in 2019 and 2020, the sales volume of the SUV market in August was not only much higher than last year's level, but also exceeded the best-selling months such as March and June last year.

The performance of domestic SUV sales in August can really be described as hot.

In terms of models, Haval H6 is still the SUV model with the highest monthly sales.

In August, Haval H6 sold 25,909 units, a year-on-year increase of 15.8%.

In addition to Haval H6, Changan CS75 continues to closely catch up, and CR-V’s monthly sales also exceed 20,000 units.

In August, Changan CS75 and CR-V sold 21,882 units and 21,048 units respectively, a year-on-year increase of 82% and 3%.

In September, the Haval H6 will be replaced, and the Changan CS75? PLUS will be revised. Sales are expected to further increase.

However, the Haval brand, which focuses on SUVs, has only the M6 ??ranking 20th in addition to the H6, which still makes people feel worried.

In the field of SUVs, most independent brands focus on hot-selling products, unlike joint venture brands that seek growth through "split technology".

As a representative model of joint venture brand SUV, Tiguan's performance has been relatively sluggish recently.

In August, Tiguan sold 17,692 units, a year-on-year decrease of 0.7%. In addition to Tiguan, sales of Tanyue, another heavyweight German SUV product, also showed negative growth in August.

In August, Tanyue sold 16,240 vehicles, a year-on-year decrease of 3.2%.

Despite their mediocre performance in the mid-range SUV market, German products still occupy an important position in the luxury SUV field.

Judging from the top 20 luxury models in terms of sales, Mercedes-Benz GLC, Audi Q5, and BMW X3 are all German products.

Among them, Mercedes-Benz GLC and BMW X3 sold 15,408 units and 13,126 units respectively, a year-on-year increase of 28.8% and 28.5%.