1. how to see the impact of e-commerce on the offline channel or crowded?2. traditional channel sales performance decline are e-commerce rushes

1, how to view the impact of e-commerce on the offline channel or crowded

2 traditional channel sales decline are e-commerce rushed

Best Answer: 'decades of hard work, a return to the pre-liberation period', recently our China Kitchen & Bath editorial department, in communication with the traditional channels of the offline dealers In recent years, our Chinese kitchen and bathroom editorial department, when communicating with offline traditional channel dealers, we often hear offline traditional dealers send such feelings, offline dealers friends have said that the market is now completely unintelligible, the operation of the difficult point is very much, has reached a difficult situation, the front of the e-commerce online giant platform share of the blocking of the sinking of the e-commerce giant platform after the pursuer of the outlets, I don't know how long to continue to operate, and I don't know the next step of their own destiny will be where to go from here?

The e-commerce giants to the traditional offline channel dealers to bring the biggest impact mainly in these two aspects, one is the price of the impact of the Gome, Suning, Jingdong, Tmall, these retail giants are relying on the role of the 'price butcher' entrepreneurial home, in the expansion of the new offline channel retail market, the price war is undoubtedly the best! Competition killer mace, holding a huge source of goods and price advantage of the giants, a price war without the lowest only lower price will soon come, in the price of the traditional channel dealers to kill 'people and horses', is a thing that can be fully expected.

The second is the impact of marketing and operation mode, the traditional channel dealers in marketing and operation is very traditional, still stuck in the concession activities, gifts and other primitive marketing business model, if the face of e-commerce giants online and offline linkage, single product ultra-low price sales diversion, coupled with the government's organization of the 'home appliances to the countryside' with the 'old for new'. 'Trade-in' subsidized activities to help, in the marketing and operation of the combination of punches, you can imagine the impact of the traditional channel dealers in a tragic situation, absolutely machine gun to the traditional knife and gun PK ending, it can be said that the traditional offline channel dealers are 'no danger to defend'.

The most frightening thing is 2021 online e-commerce giants, accelerating the speed of the sinking of the offline stores, like the Gome is clear that the next 18 months, to add 6,000 offline stores in the number of indicators, Suning Ease of retail cloud 2021 launched the 10,000-store plan of action, the retail cloud stores in 2021 to reach 12,000 stores to achieve the full coverage of the county and towns, and the same time, in the lower retail cloud stores. The company's marketing operation mode of "supply chain + stores + social e-commerce" has been comprehensively launched, and the combined power of this marketing operation is certainly very strong.

Jingdong has long opened the road of expansion and development of offline, the number of offline stores will increase to 20,000 in 2021, and further realize the full coverage of the country's 25,000 townships and villages, 600,000 administrative villages, Jingdong's advantages in price, logistics, service, and offline channel dealers do not need to PK have won, plus the number of Tmall Premium offline service stores, a conservative estimate is also more than 10,000, in order to achieve the same result. Estimates are also more than 10,000 to Tmall to create a set of sales, marketing, logistics, service, four-in-one vertical category franchise experience store goal, the traditional channel dealers, if you can still survive, it will be a very small probability of a thing.

Now often have channel dealer friends ask us, in the face of the market's many unfavorable, how to survive to live, here we China Kitchen & Bathroom editorial department gave a few suggestions:

1: good service, master and use 'sales service integration' of this new marketing operation mode;

For most of the traditional channels offline dealers, to abandon the past 'first sale after-sales service', the best no service backward business thinking, the establishment of 'first service after the sale' of the new marketing operations ideas, to be able to provide consumers with unexpected Innovative service capabilities (such as the current rise of security checks, cleaning, cleaning and other innovative services), as the main core elements to survive to treat.

It can be said that the ability to provide innovative services is the only guarantee that the traditional channel distributors can survive, through the security check, cleaning, cleaning and other innovative services, and consumers and target users to establish a stable and sticky relationship, and then through the consumers to achieve good word of mouth recommendation, to achieve the precise target object of the initiative to refer, and the best to achieve low-cost customer fission, so as to win control of the market's right to take the initiative.

Electronic power supply

The e-commerce giants in the process of sinking the market, because they will face a variety of specific market elements of the limitations, especially in the service landing staff will face language communication, road humanities, cultural exchanges and other areas of deficiency, communication effects, satisfaction will be greatly reduced, these are the traditional channels dealers' strengths, so that, good service, especially good innovative service programs, is the traditional channel Dealers, can get the chance to survive.

2: actively on the sinking of online e-commerce giants, and strive to become their sinking partners;

As they say, the competition is not strong, but strive to become a strong partner, for the offline channel dealers, take the initiative to docking, joining e-commerce giants platforms, may be one of the best ways to survive, affected by a variety of aspects of these e-commerce giants have adopted the open own platforms The strategy of sinking the market, can empower the offline dealers, for the offline franchise partners, to bring the online platform to attract flow with customers and enhance the online platform of the daily activity and customer traffic, to truly realize the formation of the offline dealers with the 'two as one' for my use.

To be able to become Gome, Suning, Jingdong, Tmall and other platforms in the region of the township to join the partner, not only for the consumer through lower prices, more efficient, more products, better experience of consumer services, but also with the process of joining forces with the strongest, to achieve in the marketing and operation ways and means of more programs, more direct solutions to improve their marketing and business capabilities, so as to Realize the survival of the desire to live

The key to the ultimate survival of the offline channel business is to recognize the situation, take the initiative to keep pace with the times, along with the times, and go with the flow of the market to do more 'same frequency **** vibration' of the effective things, so as to achieve the long-lasting operation of the living down.