What are the characteristics of search engines?

Compared with other traditional media, search engines have many unique advantages, such as strong timeliness, wide communication range, multimedia information, flexible communication mode and strong interaction. According to the specific operation experience of N Electric Network Integrated Marketing Company, we find that the characteristics of search engine marketing are as follows:

First, the independence and selectivity of the audience. The acceptance of search engine advertisements is not mandatory, and consumers have more power to choose independently, which in turn stimulates their desire to choose.

Second, rich means of expression make the audio-visual effect better. Search engine marketing can combine text, sound, dynamic images, animation, tables, virtual vision and other functions with web pages, bringing consumers incomparable shocking effects with low cost and long time.

Third, the interaction between communication and reception can greatly promote product sales. Search engine marketing can realize the two-way communication of information between the audience and the media. After consumers actively choose to accept advertising information, they can respond to advertising information in time according to their own needs, thus producing significant promotion effects.