Future development trend of Tik Tok.

The future development trend of Tik Tok, I believe everyone is familiar with Tik Tok, a short video platform. Tik Tok has become a part of my life, so have we thought about the future development trend of Tik Tok? Let me show you the future development trend of Tik Tok.

The future development trend of Tik Tok is 1 1, with goods.

Carrying goods is the most common way to realize Tik Tok. When you brush Tik Tok, did you notice the "shopping cart" in the lower left corner of the video and the "product window" on the home page?

When we meet the conditions for opening the commodity sharing function, we can have these two functions, shopping cart and commodity window.

In shopping carts and windows, you can sell your own products, such as masks, costumes, agricultural products, special handicrafts and so on. Or you can sell goods on a vibrating platform.

Conditions for opening commodity sharing function:

Real name registration

Release ten videos

1000 fans

Note: It only represents personal interests.

2. Live broadcast

Live broadcast can be divided into two categories: live broadcast with goods and live broadcast with rewards.

1 live broadcast with goods, this realization, I believe that friends who shop live are familiar with it. After the commodity sharing function is turned on, you can sell your own products or products of the sales platform in the live broadcast room.

2 Live broadcast rewards, when the anchor is broadcast live, users can reward by buying gifts. This reward will eventually turn into sound waves and become a source of income for Tik Tok anchors.

1 yuan can change 7 sound waves.

3. Micro-marketing

The whole network drainage, WeChat transaction, in Tik Tok, can be drained to users in any industry, profit = traffic x customer unit price x conversion rate.

When we introduce traffic in Tik Tok, we can realize three types of cash on WeChat:

① Sales services, such as answering service, community service and online popular service.

(2) Selling products, such as WeChat business and product agency;

(3) Selling advertisements, by receiving advertisements from friends, a fan 1 penny ~ 1 yuan.

Step 4 advertise

Talent receiving advertisements or customizing content for brands is also the most important way to realize Tik Tok at present.

A fan scores 2-6 points, and some videos are hundreds of thousands.

Generally, brand cooperative marketing is carried out through clever ways such as soft and wide implantation.

At present, the most easy to realize is vertical accounts, such as beauty and evaluation accounts.

There are two ways to receive advertisements: individuals and businesses receive advertisements privately, and stars receive advertisements. 5. Liquidation of account transactions

Account transactions are divided into: selling Tik Tok numbers and selling drainage micro-signals;

Selling the number is the simplest realization and the main business of many studios.

For example, in some industries, a 30-80 precision fan is vying for it, and the unit price is ten times higher than that of Fanfen.

For the realization of this link, as long as you have enough fans, you won't worry that the product can't be sold. Even if there is no product, fans themselves can directly realize money, which still fulfills the Internet formula: traffic = money.

In the face of today's high-speed development era, it is estimated that after two or three years, the form of content dissemination will definitely change more obviously, and new platforms will definitely appear.

But before that, we still have enough time to enjoy the bonus brought by short videos.

Because no matter how the traffic channel changes, the direction of the Internet will never change: doing traffic = realizing!

Tik Tok's future development trend 2 Tik Tok has spread all over the world.

Acquired Musical.ly and successfully entered the American market.

No matter from the number of products released or the number of downloads on the leaderboard, the best-performing China publishers of 20 18 in the United States are today's headlines (ByteDance). 20/kloc-in the first half of 0/8, the best-performing China APP on the American free list was Musical.ly, a short video product of Today's Headline (ByteDance). Musical.ly in the first half of the year in the US IOS&; Google Play's free list is in the top 40, ranking first in the field of short video, and it is the favorite short video application for young American users.

Musical.ly is one of the earliest short video products in China. Musical.ly officially appeared in the North American market in the second half of 20 14, and became popular all the way since then, once reaching the top of the American APP Store. 2017165438+1at the beginning of October, today's headline acquired Musical.ly at a high price, which is the largest acquisition in its history and the most important acquisition in the short video field so far.

Musical.ly also lived up to expectations and firmly occupied the first place in short videos in the United States. 2065438+July 2008, the monthly active users of Tik Tok exceeded 500 million, and Tik Tok became the most successful mobile APP in recent years.

According to the data of Sensor Tower, the overseas version of Tik Tok has surpassed popular applications such as Facebook, Insta gram, Snapchat and YouTube in the United States in September. In the face of the continued popularity of short videos, social giant Facebook recently had to launch a short video application to fight Tik Tok.

The success of Tik Tok in the United States is only a microcosm of its global layout, and now Tik Tok has become the most popular short video application in the world. According to the data of application market research company Sensor Tower, Tik Tok downloaded 45.8 million times in the first quarter of this year, surpassing Facebook, Youtube and Insta gram to become the most downloaded iPhone application in the world.

In the global list of 20 18Q3 non-game applications, Tik Tok, a short video application owned by ByteDance, successfully ranked fourth in the global download list after merging the users of Musical.ly, an increase of 15% compared with last quarter and 440% compared with the same period of last year.

The cause of Tik Tok global fire

020202 First, it conforms to the evolution trend of content consumption.

How the times change is the root cause of the popularity of an APP. Behind the popularity of Tik Tok is the all-round rise after 90 s and 00 s. The rise of short videos conforms to the trend of the times that the demand for personalized expression is getting stronger and stronger, and interests and hobbies are becoming more and more diverse.

Tik Tok was launched in September 20 16. At that time, the short video was in a high fever stage. Fragmented use time and short video sharing life information with low threshold and low cost have become many people's favorite Internet products.

Judging from the strategy of today's headlines, starting from 20 16, the headlines chose All in short video after successfully laying out the chart track. In the field of short video, there are three mobile applications in China: Tik Tok, Watermelon and Volcano Video. Watermelon is a short video of PGC information, and volcano and Tik Tok are short video communities of UGC.

At the beginning of the layout, compared with Tik Tok, volcano video is more directly aimed at Aauto Quicker, while Tik Tok is a relatively niche and exquisite short video product. This product provides unique soundtrack and assistive gadget support, allowing users to continuously produce interesting short video content.

At the beginning of its establishment, Tik Tok insisted on the self-control of content and the incubation of community tonality. A short video of several thousand dollars was filmed by a special director, gradually establishing a relatively complete ecosystem, and then introducing a large number of institutional accounts.

020202 Second, the quality of "beautiful" and "good" products.

"Record a better life" is a brand slogan newly launched by Tik Tok in March this year, and "beauty" and "good" product quality are also the most fundamental reasons why Tik Tok can stand out. To put it simply, the seven routines that users are constantly poisoned are:

(1) Beautiful skin and interesting soul. In other words, the super filter and beauty function realize the "exquisiteness" of the short video, while the high-quality novel short video content realizes the "fun" of the short video kernel.

(2) The incentive mechanism is centralized and the content distribution mechanism is decentralized. On the one hand, Tik Tok guarantees the continuous output of high-quality content by signing a group of online celebrities and MCN, and encourages it through advertising and other monetization means. On the other hand, the content distribution adopts the "decentralization" mechanism, and continuously mines the explosive content of ordinary users through algorithms to maintain user activity.

(3) Constantly guide and create topics to induce the spread of short videos. Tik Tok encourages ordinary users to participate in content production in a "challenging" way. On the one hand, it improves the stickiness of user participation, on the other hand, it also provides a steady stream of fresh content for the platform.

(4) Super immersive experience. Different from Aauto Quicker, Tik Tok uses full-screen immersion directly on the home page after opening, and uses algorithms to directly push the content that customers are interested in. The so-called immersion is to focus on the current situation, make people feel happy or satisfied, and forget the real world situation.

(5) Powerful personalized algorithm recommendation, which is also one of the core technical advantages of Tik Tok. Relying on the rich algorithm recommendation experience and powerful technology of today's headlines, Tik Tok judges users' interest points according to their browsing records and operation behaviors, and on this basis, recommends content that meets the interest points for users, continuously promotes users' growth and enhances users' dependence on the platform.

(6) Make full use of the "dopamine stimulation mechanism" to stimulate the production of dopamine with the music template as the background. When different video contents use the same background music, users can unconsciously recall the pleasure of watching short videos with the same background music before, and at the same time realize the secondary stimulation of short videos.

(7) Improve the reward mechanism. "Like" is the "cocaine" in the information age. In Tik Tok, ordinary users' high-quality content can also get a high probability of home page recommendation, thus getting hundreds of thousands of likes and views without being expected. Without certain expectations, users suddenly get attention that they can't get in reality, and the brain will secrete a lot of dopamine, which will make the sense of pleasure and happiness soar. Thus forming a virtuous circle, users will be more motivated to shoot high-quality videos.

020202 Third, localization operation strategy: global products, localized content.

Tik Tok's global popularity is closely related to ByteDance's layout strategy and product operation. Mainly through big mergers and acquisitions, star &；; Online celebrity drainage, local operation and other ways to gain huge market share.

The future development trend of Tik Tok 3 the development course of tiktok.

Tik Tok is a mobile social software dedicated to shooting and publishing 15s/60s music creative short videos. Since the launch of 20 16 on September 26th, with the popularity of today's headlines, the daily broadcast volume has exceeded 10 billion in just two years, which has become a miracle in the history of network communication!

The development of Tik Tok is mainly divided into three stages:

1. incubation period

The period of 2016.9.26-2017.4.18 is the dormancy period of Tik Tok. At this time, Tik Tok focuses on product polishing, experience optimization, performance improvement and market integration. While continuously improving video clarity and texture, and optimizing the smoothness of video loading and playback, simple and interesting special effects such as filters and stickers are added. Exploring the characteristics of communicators and receivers and constantly adjusting the core functions of products have laid a solid foundation for the explosive development in the later period.

2. Promotion period

The promotion period of Tik Tok is 2017.4.28-2017.9.26. At this time, Tik Tok began to promote vigorously, completed word-of-mouth communication and realized the accumulation of users. During this period, Tik Tok added 3D series jitter watermarks, cool props and stickers to enhance the filter and beauty effect; Create Tik Tok stories, music brushes, hair dyeing effects and 360-degree full-motion videos, and add the latest technology products such as AR cameras to enhance the perception and attractiveness of videos.

3. Growth period

After 20 17.9.26, Tik Tok entered the growth period. After accumulating a large number of users, vulgar and offensive videos and comments frequently appear due to the diversity of users' qualities. Tik Tok optimized its reporting and commenting functions, launched an anti-addiction system, and invited representatives from all walks of life to discuss and draft the Tik Tok Community Convention. At the same time, Tik Tok also released overseas versions including international version, Japanese version and Korean version, which attracted a large number of overseas users.

What is the future development trend of Tik Tok?

Speaking of the future development trend of Tik Tok, let's think about whether there is a silly music app around us to kill time. I don't think so. Even if some apps don't exist at first, there are commercial things such as advertising and payment. This shows that if a product can't be commercialized, it can't go far without income, and so can Tik Tok.

Because commercialization is a product and a long-term survival of an enterprise, we are thinking about the future development trend of Tik Tok, so there is no road analysis that we need to realize business from Tik Tok. Among them, advertising, e-commerce, rewards, subscriptions, etc. It is the direction of short video entrepreneurs and platform attempts.

At present, Tik Tok has several types of advertisements:

1. Insert advertisements in the video information stream.

I don't know if you have any short videos with advertisements, such as three brand video advertisements jointly launched with Airbnb, Harbin Beer and Chevrolet. For Tik Tok, they are advertisements, but they are also high-quality short videos.

2. Challenges in customizing the station

One of the most representative is the OPPO advertisement # If you have 20 million # to promote the brand slogan of "20 million camera phones before and after".

3. Live broadcast

Unlike most live broadcast modes that adopt the show, Tik Tok imitates the live broadcast function of Insta gram, and users can only watch the live broadcast content they have paid attention to among online celebrities. This live broadcast mode serves the fan interaction accumulated by high-quality short videos, and can also be regarded as one of the layouts of Tik Tok's future social transformation.

4. E-commerce traffic portal

The shopping cart button appears in the short video, and the product recommendation appears after clicking it. As a common way of realizing Tik Tok, you can find shopping cart buttons and product recommendation information in multiple Tik Tok numbers by simply brushing Tik Tok.

It is no exaggeration to say that today's Tik Tok is Taobao 10 five years ago and the official account of WeChat five years ago.

As the outlet of 2020, many people say that Tik Tok will definitely become a bigger gold mine in the next few years!

This is no joke. As early as the end of 20 18, the number of users of Tik Tok exceeded 87.5% of the total, and now the market size of Tik Tok is close to 50 billion!

Coupled with the arrival of 5G, even WeChat, which has a huge traffic of 654.38+0 billion, has begun to step up the import of Tik Tok content. It is not difficult to guess that more and more people will choose Tik Tok as entertainment, so shake it and feel that its future development will far exceed the present!