How is traditional marketing done?

Enterprise marketing mainly depends on the agent team. Enterprises recruit regional agents or exclusive agents in various regions, and then develop offline distribution, distribution and retail teams through these agents. Enterprises only need to contact these agents, and other work does not need to be involved.

2. Dealer (distributor) marketing model.

In industries with fierce market competition, or enterprises with relatively strong comprehensive strength, dealers' marketing model is often chosen, which is an evolution of agent marketing model. Due to the development of enterprises, fierce market competition has greatly reduced the profit space of enterprises. In order to better explore the market, enterprises will inevitably choose the marketing policy of "eliminating agents and focusing on supporting distributors".

3. Direct mode.

Enterprises adopting this marketing model mainly come from self-management, rather than relying on channel partners such as agents and distributors. For example, insurance and direct selling companies mostly adopt direct selling mode; In addition, some enterprises do their own marketing promotion through door-to-door visits or sweeping the road. Their marketing model belongs to the direct selling model.