Will cable TV be replaced by network TV in the future?

With the development and popularization of Internet, mobile Internet and smart phones, the development of intelligent network TV is becoming more and more mature, and the functions of TV are also increasing. As long as you install a third-party software application market, such as the Betan market, you can easily control whether you watch TV, watch movies, karaoke or play games, which is convenient and fast.

At the same time, with the improvement of people's living standards, the demand for entertainment is gradually increasing. Traditional cable TV can no longer meet people's daily needs. Network TV and set-top box are more powerful, which can not only ensure the function of traditional cable TV to watch live broadcast, but also directly order movies, TV series, variety shows and other programs, and have more powerful game functions. Judging from various performances, traditional cable TV may be gradually being eliminated.

First of all, the shortcomings of cable TV have emerged.

The reason for not installing cable TV is that the demand for cable TV is reduced and the user stickiness is close to zero. In short, the content is completely bad.

1. High-quality content: The network has been fully synchronized.

The quality content of cable TV is completely synchronized. Take Mango TV as an example. Although it will extend the online time, in the final analysis, it will upload content.

And in the faster and faster pace, how many young people can watch variety shows in front of the TV?

These programs specially designed for young people are certainly not suitable for their parents, so online has become the biggest consumption platform for young people.

Cable TV cannot meet the needs of modern people.

If we turn our attention to the Internet, we can find our favorite resources to watch. Or buy Internet TV, such as Xiaomi and LeTV. They all have algorithms to judge what you might like. Behind all this means that you will like this content.

But cable TV is not like this. It broadcasts the established programs of the TV station, and will not customize the programs according to personal ideas at all.

3. The most inconvenient to carry

If we think carefully about the form of TV communication, it is not difficult to find that TV is a substitute and upgrade of radio. Internet TV is an upgrade of cable TV. But in this iterative process, the size of the device has become the final determinant.

Compared with the past, the present situation is very different. There are many ways to get content. Computers, tablets, mobile phones, Internet TV and cable TV are far less important than before. This may be one of the reasons why many people don't have cable TV at home.

Second, the advantages of network television

Internet TV can provide people with more choices. They can choose broadband TV, Internet and other ways to get what they want to watch, and it has greater advantages than cable TV.

1. Internet TV is rich in content.

At present, the network video resources are extremely rich, not only the content of a large number of individual users, but also the content of professional teams, and the content of traditional TV stations has also migrated to the network.

2. Diversification of network TV channel resources

Internet and cable TV are both one channel. Because of its versatility, the Internet has become an important channel for sending and obtaining information. With the network, the status of cable TV network will definitely decline.

3. Changes in audience groups

At present, the audience's preference for content and viewing habits have changed. Although cable TV has also added many functions, its advantages are not great compared with the diversified services relying on the Internet. Internet services can satisfy more audiences and more scenarios.

The world is becoming more and more democratic and free, and TV programs are becoming more and more divided. Television is no longer limited to one-way broadcasting, but should increase two-way interaction.

Network TV conforms to the development of the times and can show its talents. However, the traditional cable TV of radio and television institutions still maintains the one-way broadcasting mode, and has not been reformed vigorously as an interactive mode. Therefore, in order not to be eliminated, CATV must constantly innovate itself, effectively integrate Internet resources and meet the needs of the public.