What is consumer IP, and its similarities and differences with traditional IP?

First of all, we must locate what ip is, and how many people understand the true meaning of IP?

Traditional IP: an interconnection protocol between networks, or a 32-bit address assigned by a host connected to the Internet, or IP traffic.

Current IP definition: 1, network celebrity 2, brand 3, opinion leader or expert in a certain field.

And there are two possibilities for the consumption IP you said:

1, the proportion that international students may spend in all network traffic.

2. Network celebrities: anchors who sell things directly in the live broadcast room or network anchors who make people more willing to spend.