Why is "Rock Mozart" crazy?

As soon as the prelude to music started, the grand theater of Beijing Tianqiao Art Center received neat applause. In the subsequent performance, the protagonists appeared one by one, the audience screamed wildly, and sang French songs in chorus with the actors. Is there a kind of being in a rock concert at the scene? Sense.

The musical being staged is called "Rock Mozart", which is a French rock musical depicting Mozart's life, showing the difficulties and persistence of Mozart's short life. At the beginning of last year, the play came to China for the first time, and it was performed for 24 consecutive times in Shanghai, and it was sold out. Therefore, since December 29th last year, the drama has started a new round of tour in China, which is still very popular, and the attendance rate has reached 9%.

Different from other musicals performed in China before, "Rock Mozart" showed a strong rice circle culture for the first time: painting bilibili, buying surrounding areas, giving gifts and watching the scene, and fans tried their best to help. Some fans even applied to work for the host company of the play in order to catch up with the play.

"Faza" is the nickname of "Rock Mozart" by fans to distinguish it from other musicals about Mozart performed in China. In China, a group of "Faiza fans" have already exploded bilibili's barrage. To some extent, their support is very similar to that of fans of traffic stars.

Let's dance together.

At 7: 3 in the evening, the performance officially started. However, after three o'clock in the afternoon, fans came to the Tianqiao Art Center to queue up, waiting to get the signing cards, so that they could go to the actors to sign after the performance. Some fans painted smoky makeup and wore red cloaks, and cosplay looked like Mozart in the play.

As the curtain slowly opened, the melodious sound of violin echoed in the theater, and the audience applauded.

Mozart came on. He had blond hair, smoked makeup and gorgeous clothes. Fans screamed in the audience. During the performance, fans often start clapping and singing in unison. This makes many people who watch "Rock Mozart" for the first time feel a little unknown so.

Many people who have seen "Rock Mozart" describe that Faza's scene is like a concert. At the end of the performance, the actors will return to the scene again and again with the shouts of fans, and the audience under the stage will stand up and sing in chorus. "The last curtain call is like everyone dancing together." Fan Hu Wei (a pseudonym) said. After the show is over, fans will bring gifts and wait for contact with the actors again.

Hu Qi has brushed the fazha scene 15 times in Shanghai and Nanjing. She thinks this is a musical that can arouse the audience without putting too much sadness into it. On one occasion, Xiaomi (referring to Mozart's Michelangelo leconte) was very moved. "The song Sleeping Rose took a long time to open, and the words were swallowed, so it was finished in tears."

Behind the stage, Mozart in history is very rebellious. "Mozart is the first composer among European classical musicians to leave the system. Before him, many famous composers lived within the system." Fei Yuanhong, deputy general manager of Shanghai Cultural Plaza, told this magazine that this is also the reason why many young people are fascinated by Mozart. "He lives on his own, so he represents young people who are eager for freedom and freedom, which is very similar to the current state of young people."

Faza's story, from Mozart's age of 17 to his untimely death at the age of 35, shows the difficulties he encountered during his short life in the music industry. Such a character, combined with the style of rock music, can easily ignite the whole musical scene. According to Zhang Ligang, the organizer of Faza and the founder of Jiuwei Culture, the private millet is Mozart on the stage, with the same smoky makeup and the same rock. Therefore, Xiaomi himself has many fans.

Xue Li (pseudonym), who recently brushed twice in Beijing, is not a pure fan of Faza. She had "previewed" the video in bilibili before watching it, but she was still shocked by the atmosphere at the scene. "Its appeal can only be realized at the scene. At the curtain call, everyone will rush to the front and shake hands. The subtitles will show the pronunciation of French, and everyone can sing along." Xue Li was shocked by the familiarity of China audience with French musicals.

What Xue Li is talking about is Faza's unique "rushing to the stage" in the musical circle. Zhang Ligang has seen many musicals. He said that the platform after the performance is a unique design of French musicals. "All fans flock to the front desk, and the lead singers will shake hands and communicate with them one by one in front of the stage, and everyone will give them gifts, including dolls, rabbit hats and so on."

Try every means to catch up with Fazha

In 218, Hu Qi, who was studying in Hangzhou, chose to go crazy during the exam week in order to go to Shanghai to see Fazha. That time, she painted six fazas.

As a musical fan, she first learned about Faza from bilibili and WeChat WeChat official account. For the first time in the video, she didn't care too much about the starring role, but was attracted by the song. Later, she was attracted by the handsome protagonist. "Actually, I am from into the pit, and the atmosphere is so good.". Sometimes at the scene, when the actor interacts directly with the audience, the audience doesn't know whether it is in or out of the play. "But it will be a surprise. Although the starring role is Mozart, it will show more of its own personality."

After "into the pit", Hu Qi learned that the two leading actors are not professional actors. "They are both rock singers, and the directors respect their own characteristics very much".

As a student, she had to scrimp and save and travel between Hangzhou and Shanghai for many times. It takes more than two hours by bus from her school to hangzhou east railway station, one or two hours by train to Shanghai, and 3 to 5 minutes to get to the theater after arriving in Shanghai. "When watching a drama, I sometimes go back and forth on the same day. On weekends, I live in Shanghai, but I sleep in a youth hostel. The most extreme thing is to buy a train ticket in the afternoon immediately after receiving the ticket in the morning. " She felt that she was a little crazy. "In addition to the tickets, other things can be saved. When you are poor, you will eat less or eat the canteen, and Taobao will also visit less. " But for the sake of opinion, she thinks everything is worth it.

When talking about why there are so many performances in a row, Hu Qi explained: "The live performance of his own musical is different every time, especially Faza, because he likes Xiaomi himself very much." Moreover, she believes that Faza really gave her strength. "When I feel stressed in my life, I am less anxious to think about it."

An audience who watched Beijing Field Faza wrote in a circle of friends: "It's almost five years since I first saw it in the second day of junior high school. I've been thinking about this drama for five years and brushed it for more than five times, but I was still deeply shocked by the scene."

Zheng Yuan (pseudonym) is also a fan of Faza. In order to get close to Faza, he joined the host company of Faza last year. As he majored in French in college, he watched Faza's video as early as his sophomore year. At that time, he made an agreement with his roommate that as long as the play came to China, he must go to the scene.

After missing the performance in Shanghai, he finally saw Faza in Tianjin. "At that time, I was already working in the company, so I brushed all the Tianjin market. In the first game, I was particularly excited, and I finally came for so many years. " Zheng Yuan said, "It's totally different from the video when you watch it live, because Faza's music is rock music to some extent, so you can't feel the atmosphere of the scene without going to the scene and immersing yourself. In that situation, you can completely integrate into the plot, and with so many years of complex, you are very moved when you watch it. "

Two months before the performance, Zheng Yuan had already met several leading characters at the China fan meeting in Faza, and at that time, he felt that his dream had come true.

Compared with other classic musicals such as Phantom of the Opera and War Horse, Faza's fans are more like idolize. In Xue Li's view, the biggest feature of Faza fans is that they chase people and have a deep loyalty. "This drama obviously has a fan base. Some people will cos into the hero's appearance, and girls will also wear the costumes of the Renaissance court. The fans know a lot about every role and actor. Deep. "

Hu Qi does not deny this. "Even if I don't admit that I am idolize, it looks like it.". She not only likes the play Faza, but also likes Xiaomi himself in the later period. In her eyes, Xiaomi is a very happy and energetic person. "At the age of 45, I can still be happy and happy, and I especially hope that I can be like him."

from online to offline

Fei Yuanhong was also surprised by the madness of fans. Earlier, he said in an interview with the media: "Many viewers watched this drama online and were fascinated. We also introduced this drama at the request of many fans. Several fans bought 24 tickets in a row and rented a room near the theater for a month. From the point of view, more than 1 tickets are everywhere, and some people have flown from Japan, South Korea, Russia and Ukraine. Come. "

And this super "burning" fire comes from the Internet. Fei Yuanhong once introduced in his article that since 211 (the year after the birth of Faza), bilibili uploaded an official video of Faza (without authorization) with subtitles, it has accumulated fans and fans.

In recent years, thousands of fans have been into the pit online. The version with the first search volume in bilibili has nearly 9, hits, and the barrage occupies the whole screen. "I have to say, the words are really good", and "Faza fans" lavished praise on the barrage, "After taking my mother for two brushes, I succeeded in into the pit".

Most of them are young people who grew up with the Internet, and they became the basis of Faza's hot sale. Not only do they love the play, but they are also obsessed with the leading role in it. Last year, when China introduced this drama, it took a lot of effort to invite the original cast-Mozart played by Xiaomi, salieri played by FLO, and Laurent Ban, who has many fans, played Mozart's father.

In an interview with this magazine, Fei Yuanhong also emphasized that the fans who like Faza are basically the online generation, and the main audience is basically the post-8s generation. These fans like to stay at home and get entertainment on the internet, seeking some sense of identity and special feeling.

You can also see some younger fans at the scene, born after 95 or even after . After Faza's performance, there will be many parents waiting to take their children home at the entrance of the theater.

Fei Yuanhong said: "Young people of this generation may not have high income, but their family conditions are good, so they have become a group with great consumption power. Many of them will watch several or even a dozen shows in a row. These fans will even have a feeling that they are very comfortable to watch and will be very lost if they don't watch it. " After seeing the scene, these fans will write comments on the Internet, join the WeChat group and the fan group to discuss and share, so as to attract more people to into the pit.

French musical with freehand brushwork

However, Fei Yuanhong also stressed that in addition, Faza is persuasive in artistic presentation, which is different from Broadway and West End of London. "Young fans are imaginative, and Faza is an imaginative work? Product. "

Zheng Yuan fell in love with Faza because of its music. Different from the way that Broadway musicals perform for a period of time before the original soundtrack, French musicals usually produce songs first, then hit the charts and then create momentum. In his view, Faza's greatest magic is that music is very substitutable. When the number of fans on the scene reaches a certain level, passers-by audience will be brought in by fans. "At first, you may feel very strange. Why is the prelude just ringing? They are applauding, because there will be many interactive sessions, and the whole mood will change a lot. When interacting, the atmosphere at the scene will reach its climax at last, so many viewers will be infected by the whole atmosphere."

Fei Yuanhong has been studying musicals in various countries for a long time. He once wrote in his article that there is a concept of "beauty for beauty's sake" when appreciating French musicals. Whether it is music or visual expression, the audience does not feel the boundary, has no sense of formal bondage, and it is saturated with a freehand aesthetic. The drama made under this concept forms a kind of "metaphysical" beauty. China's operas are always full of style. No matter how big the stage is or how big the battle is, there are only two chairs at one table. People in China look at operas by the way, style and storyteller, which are quite similar to French aesthetics.

Therefore, Fei Yuanhong concluded in an interview with this magazine that French musicals attach great importance to singing and dancing, but relatively despise the expression of narrative drama. Musicals are sometimes like the texture of concerts, because they overemphasize the appeal of music and are more in line with China's freehand aesthetic.

Zhang Ligang also thinks that if Faza is only regarded as a fan drama, its value may be far underestimated. In his view, Faza is a successful work in all aspects in recent years. "The music melody is good, the lyrics are good, the whole costume design is avant-garde and classical, and the stage is grand and realistic, including the dramatic structure that has been criticized by French musicals. So I think this play has been excellent at all levels. " Faza fans are a group of very energetic fans. "These fans are very active on the Internet, so it is easy to make waves, and virtually we have thousands of voluntary publicity? Member ".

Hu Qi keeps forwarding tidbits and news about Faza in Weibo. At the same time, she has already bought a train ticket to Xi 'an. At the end of March, she will go there in a sleeper for one night and brush four fazas in a row.