Present situation of live broadcast with goods

The market scale has expanded, the number of anchors has increased, and there have been many problems.

1. Market Scale Expansion: The scale of China webcast market continues to expand, reaching 2. 1 trillion yuan in the first half of 2023, and it is expected to exceed 4.5 trillion yuan in the whole year.

2. More anchors: The number of webcasts is also increasing, reaching 65.438+0.4 billion accounts by June 2023.

3. There are many problems: there are also some problems and chaos in the development, such as false propaganda and malicious competition of some anchors; Some platforms have problems such as lack of supervision, data fraud, and vulgar content; There are also risks such as poor quality of goods and no guarantee after sale.