How did Dell successfully implement e-commerce?

How did Dell successfully implement e-commerce?

1, Dell believes that it is not more economical to compete with 20 manufacturers that have entered the market in the production of computer parts, because the best of them have reached cooperation; In this way, Dell can concentrate limited funds and resources to produce the most market-added parts, while general parts are handed over to other advantageous enterprises for production. Through this strong cooperation, Dell has established a partnership with suppliers and achieved full information sharing. In this way, Dell no longer has a complete production system to manage, thus reducing the company's management cost and workload and improving operational efficiency; Supplier's technicians become an integral part of Dell's product development and sales services; Companies can respond to the market faster and create more value; At the same time, it ensures that Dell's technology is always in a first-class position.

2. In Dell's view, how to manage its inventory is a big challenge for enterprises. Therefore, the company will pay attention to the flow speed of inventory, not the size of inventory. What Dell pursues is not "zero inventory" of just-in-time production, but emphasizes accelerating the circulation speed of inventory. At present, the price of raw materials in PC manufacturing industry drops by about 1% every week. By speeding up the inventory turnover, compared with competitors, Dell has effectively reduced the material cost, which is reflected in the product reserve price, which means that Dell has more competition space. In fact, in the PC industry, the ratio of material cost to operating income is as high as 80%, and the material cost is reduced by 10%, which is much more effective than manual work.

3. The beauty of e-commerce should be in the marketing link. Dell is most famous in the industry for its unique and efficient "direct selling model", which is different from the traditional "direct selling" but a "direct selling business model" based on the Internet. By establishing a complete data exchange system, Dell has greatly straightened out and narrowed the route between it and users. On the one hand, it directly deals with users, understands the special needs of users, and can cooperate with delivery in time, thus reducing its intermediate costs; On the other hand, users can get the goods they really need in time, which is cheap and convenient. At the same time, due to timely and accurate feedback and suggestions from customers, the company has taken the lead in adapting to market development and developing products. The productivity increased by 10%.