What is Taobao's e-commerce operation mode?

Taobao's e-commerce operation mode mainly spans b2c and c2c. B2c mode refers to the "Taobao Mall" section, and c2c mode is the most typical e-commerce business model of Taobao, which is also the factor of its rapid success.

The specific operation mode is as follows.

The first is the implementation of product pricing model and free strategy. Taobao accurately positioned its market as serving consumers, and saved consumers' costs with free strategies, thus quickly winning the hearts of the people. Opening a shop for free is one of the best examples.

The second is the secure payment mode. Taobao builds Alipay, a third-party payment platform. Alipay, as the most successful third-party payment software at present, is committed to providing "simple, safe and fast" online payment solutions for e-commerce in China, specializing in providing safe payment services. The essence of its operation is that Alipay, as a credit intermediary, serves as a value-added service for buyers and sellers to temporarily keep the payment for goods before the buyer confirms receipt of the goods.

The third is the credit evaluation model, and the credit rating system is established. Everyone who shops in Taobao knows that when buying goods, besides paying attention to the attributes of the goods themselves, the most important thing is the seller's credibility, which is mainly expressed by the buyer's evaluation information on the seller and the goods. Taobao also established a credit rating system.