Heavy trucks &; Will the reorganization of amp Wei Chai trigger a reshuffle of the industry?

China heavy truck and heavy truck products are equipped with Wei Chai engines, and this time there is finally a clear official statement.

On May 25th, at the Steyr new product launch conference of China National Heavy Duty Truck Wei Chai Machinery, China National Heavy Duty Truck and Wei Chai jointly introduced it. In this regard, Wang Yingbo, general manager of Jinan Commercial Vehicle Sales Department of China National Heavy Duty Truck Group, and Cheng Guangxu, assistant president of Weichai Power Co., Ltd. were interviewed by First Commercial Vehicle Network. The two men answered the hot issues of cooperation between the two sides and public concern.

Differential layout of Wei Chai China Heavy Duty Truck under 10L.

First Commercial Vehicle Network: Why is the joint promotion meeting between China Heavy Duty Truck and Wei Chai held in Shaanxi? What will happen to the product layout of China Heavy Duty Truck after assembling Chai Wei Machine? How to distinguish Wei Chai engine products from existing Mann engine products?

Wang Yingbo: Shanxi market is a traditional coal transportation market in China, and it is also a battleground for domestic heavy truck enterprises. China Heavy Duty Truck, as the cradle of China's heavy-duty automobile industry, has been focusing on heavy truck manufacturing for more than 60 years, fully docking with European heavy truck standards, and its product performance has been qualitatively improved. In order to better repay new and old customers and aim at Shanxi coal transportation market, China Heavy Duty Truck has specially built a Steyr model matching Wei Chai WP 10H engine. Focusing on the coal transportation market, Shanxi market naturally becomes our first choice.

The core purpose of China Heavy Duty Truck's matching with Wei Chai engine is to make up the shortcomings and promote the increment. The cooperation between them belongs to strong alliance and complementary advantages. China Heavy Duty Truck will continue to strengthen the technical advantages of imported German Mann technology vehicles and engines, and continue to create value for customers. From June to April this year, the sales of MAN/KOOC-0//KOOC-0/0L (MC/KOOC-0//KOOC-0/) engines increased by 50./KOOC-0/%,and MAN/KOOC-0/3L (MC/MT/KOOC-0/3) engines. It should be said that the excellent performance of the engine, especially the advantages of reliability, economy and durability, has been recognized by the majority of users. In the next step, China Heavy Duty Truck will match engines of Wei Chai 10L and below in four series: heavy truck traction, dump truck, cargo loading and special vehicle, so as to enrich the product line, provide users with more product choices and help China Heavy Duty Truck to explore various market segments, especially the short-board market.

The first commercial vehicle network: Shandeka is a high-end brand of China Heavy Duty Truck. Now it has established a distinctive label in the industry, and New Steyr has begun to assemble Wei Chai machines. What influence does this product combination have on the self-reform and development of commercial vehicle sales department?

Wang Yingbo: Learn from each other's strengths and make customers satisfied. Shandeka is positioned as high-end express delivery, trunk logistics, cold chain and transportation of dangerous chemicals, and has occupied 60% of the market of more than 400,000 yuan (heavy trucks). If the development of commercial sales department wants to reach a higher level, it must further enrich the product line.

Just like our new Steyr product launched this time, it is oriented to coal transportation, general cargo transportation and other fields, equipped with the mainstream Wei Chai WP 10H engine. This product combines the advantages of both, which not only inherits the traditional advantages of China Heavy Duty Truck, such as safety, reliability, durability and leading technology, but also adds the new advantages of Wei Chai engine, such as strong power, economy, fuel economy and convenient service, which will surely bring tangible benefits to users. At the same time, lay a solid foundation for the sales department. I believe that through half a year's efforts, the sales volume will definitely reach our expected goal.

The first commercial vehicle network: the new car products of this conference are national five emissions. What is the current progress of the joint development of Sinotruk, Diesel Engine and National Six? Will Chai Weiguo Sixth Machine be carried on heavy truck models in the future? What are the next purchasing arrangements of commercial vehicle sales department for large assemblies such as gearbox and axle?

Wang Yingbo: Strong alliances and complementary advantages. The Commercial Sales Department has installed Wei Chai 10L and below engines on the four series of national six products of Shandeka traction, dump trucks, trucks and special vehicles. At present, 29 announcements have been issued, including 4 tractors, 20 dump trucks, 2 mixers and 3 trucks. Six special announcements will be released soon, which will greatly enrich the product line, provide users with more product choices, and help China Heavy Duty Truck to explore various market segments, especially the short-board market.

At present, the gearbox and axle are still based on the unified resources of China National Heavy Duty Truck Group, and the resources are also arranged according to the unified planning of the group company in the later period.

Learn from each other's strong points and Wei Chai will enjoy the technology and services of China Heavy Duty Truck.

The first commercial vehicle network: This new Steyr product loaded with Wei Chai machines is officially listed, which can be said to be a major event in the industry. What are your expectations for the new product?

Cheng Guangxu: In 20 17, Wei Chai H Platform just went on the market, and its sales exceeded 30,000. In 20 18, the sales volume was 60,000 vehicles; This year's sales target is 6,543,804 vehicles. It can be seen that the H platform has indeed been highly recognized and trusted by customers.

When this product went on the market, it paid attention to the needs of users. According to our investigation, customers like engines with small size, light weight, in-cylinder braking and fuel economy very much. H platform has in-cylinder braking to ensure the safety of drivers; The self-weight of H platform is 200 kilograms lighter than that of the old product, which means that it can earn 6,543,800 yuan a year in the coal pulling market. Moreover, the fuel consumption is obviously lower than that of imported engines, so after entering the market, H platform products quickly replaced the short-distance logistics market, and the scope of substitution is still expanding rapidly.

Subsequently, Wei Chai engines will be matched on Steyr, Howe, Shandeka and other models. This also solves the problem that in some areas, the customer especially likes heavy trucks, but he also likes to use Wei Chai engines, which is always a dilemma. It turns out that customers are always allowed to choose, and it is not easy to choose. However, this time, China Heavy Duty Truck joined hands with Wei Chai to "Return of the King", and the Wei Chai engine was successfully matched with China Heavy Duty Truck, which also solved the dilemma of customer selection.

The first commercial vehicle network: the cooperation between the two companies can be said to be a "strong alliance." So how will the two sides cooperate in the release and promotion of this new car? What innovative service systems have they launched for the logistics industry?

Cheng Guangxu: On the one hand, this new product went on the market in more than eight months, which really created a miracle and was very fast, which was also a result of the efficient cooperation between the two teams; On the other hand, this time, the two sides planned how to go public in March. "Heavy trucks &; The theme of The Return of the King was put forward by Liu. Why use this theme? It turns out that China Heavy Duty Truck and Wei Chai have been cooperating for a long time, and now they are back together again to re-launch products to meet the needs of customers. We also hope that the product can be done well and let this product live up to the expectations of customers.

In terms of service system, since the end of last year, the two sides have made some coordination and docking. The service system of China Heavy Duty Truck has been incorporated into the service system of Wei Chai by 537 enterprises, and all these systems have completed various skills training in Weifang. Wei Chai's service is called proactive service, which includes dispatch service, customer care, process handling and closure. Wei Chai and China Heavy Duty Truck jointly discussed this service mode. China Heavy Duty Truck is very supportive of this mode, and China Heavy Duty Truck may consider choosing this mode in the future.

In addition, to give you a surprise, from June 5438 to April this year, Wei Chai heavy truck engine increased by 2 1% year-on-year, and its market share increased by four percentage points. This year, Wei Chai's performance in the heavy truck industry is more eye-catching than the previous two years; In 20 17, Wei Chai installed 3 10000 units; In 20 18, Wei Chai installed 360,000 sets; Not surprisingly, Wei Chai can complete 220,000 vehicles in the first half of this year. The main reason for the increase in sales volume is that Wei Chai has made great efforts in tractor, dump truck and gas car market this year, and has laid out our products in every market segment. In the future, Wei Chai will continue to focus on technology and research and development, and launch different products to meet different customer needs.

The first commercial vehicle network: cooperation between Sinotruk and Wei Chai. If the two bosses look at it from their own perspectives, what changes will it bring to the competitive landscape of our entire industry?

Cheng Guangxu: I don't feel so nervous. There is an old saying: "Radish and cabbage have their own love." Now there are more and more users with personal tendencies. Heavy truck brands have also formed a pattern positioning in the eyes of customers. Therefore, I personally think that how to meet the needs of customers is what enterprises should consider. Don't be too narrow-minded Now all countries are talking about open cooperation. We are all in the China market. With so many customers and enterprises, our mutual cooperation may further promote mutual development, and the result of development is to benefit customers.

Wang Yingbo: I agree with General Manager Cheng. Why should Sinotruk and Chai Wei develop this product and why should they cooperate closely? Our business philosophy is to satisfy customers, and all our efforts are to meet the needs of users. Regarding cooperation and competition, this is an eternal theme. I think we can develop together through cooperation and competition.