Understanding of Folk Tourism

? ? Understanding of Folk Tourism

Folk culture, with its diverse forms of expression, rich cultural heritage, strong local characteristics and distinctive national features, is the continuation of the national spirit and the crystallization of historical and cultural development. As an important tourism resource, folk culture can enable tourists to open up their horizons, increase their knowledge, promote cultural exchanges and enhance national unity, while enabling the excellent folk culture to be carried forward and inherited, and promoting the comprehensive economic and social development of the tourism area.

First, the status and role of folk culture resources in tourism development

(a) Folk culture itself contains rich tourism resources, the status of the important and irreplaceable

China's people of all ethnic groups **** with the creation of a long history and splendid culture, especially the various ethnic minorities have their own way of life, catering culture, national costumes, architectural style, Human landscape, labor mode, literary and artistic forms, customs, national crafts, etc., these unique folk culture tourism resources of regional, national and irreplaceable characteristics of the achievement of its basic monopoly status, the formation of the region's unique tourism attraction.

(B) Folk culture itself has a unique charm to attract, can meet the needs of tourists

Tangible folk costumes, buildings, handicrafts and other natural flow of simple beauty can give tourists a pure aesthetic feeling; traditional ethnic festivals, such as the Daur's Kumul Festival, Mongolia's Naadamu General Assembly, the Zhuang's "March song dike "and other ethnic activities can enable tourists to participate in interactive, to meet the demand for entertainment; to the ethnic settlement to participate in the experience of folk life, understanding of ethnic culture and folk customs can increase mutual understanding and promote the harmonious development of society.

(C) Folk culture resources can promote the development of special tourism, the relationship between economic and social development

Relying on the advantages of folk culture resources to carry out special tourism can make the excavation of folk culture resources, research, development, publicity and so on has been unprecedented attention to folk culture resources, is conducive to the development and inheritance of folk culture, expanding the influence of the region. At the same time, the development of tourism of folk culture characteristics can also drive the development of other industrial chains, provide more jobs for the community, promote the construction of infrastructure improvement, increase financial tax revenue, and promote the overall development of regional economic and social development.

Second, with the advantage of folk culture resources to develop folk culture characteristics of tourism strategy

(a) to strengthen the excavation of local folk culture and research, highlighting the charm of folk culture resources

Local governments and tourism operators should pay enough attention to the promotion of folk culture, and give full play to the advantages and roles of historians, cultural scholars, folk heirlooms, literary and artistic groups, cultural research and development institutions, to encourage, encourage, and promote the development of folk culture and tourism. The advantages and roles of historians, cultural scholars, folk scholars, cultural groups, cultural research and development institutions, encourage, guide and support the whole society to participate in the census, excavation and research of local folk culture resources, strengthen the protection of cultural heritage, so that the endangered destruction, lost the type of folk architectural landscapes to be repaired in a timely manner renovation, so that the intangible folk culture to shine again. To have a representative folk culture focus on research, in-depth excavation, through the text, sound, video, art performances, thematic exhibitions and other forms of increased display, so that more tourists have a more in-depth and detailed understanding of folk culture, highlighting the charm of folk cultural resources.

(2) constantly enrich the form and connotation of folk culture tourism, pay attention to the interaction of folk culture tourism

To study the psychology of tourists, through a variety of forms to allow tourists to meet the multiple needs of knowledge, novelty, curiosity, leisure, aesthetics, entertainment, and so on, so that tourists have to see the eye, hear, think, and all the gains. Folk culture into the static tour, but also into the pleasant interactive experience, to improve the fun of tourism and participation. We should strengthen the construction of museums, exhibition halls, showrooms and folk custom parks, so that the connotation of the characteristic folk culture can be completely displayed. At the same time, it is more important to strengthen the entertainment and interactivity of tourism projects, so that tourists can participate in the activities with a pleasant mood and relaxed mind, so that they can experience the unique charm of folk culture through the immersive experience of the activities of the splendor and depth of Chinese culture.

(C) Strengthen the protection and inheritance of local folk culture, and prevent the assimilation of folk culture from alienation

The charm of folk culture lies in its "original flavor", and once it loses the characteristics of regionality and ethnicity, the folk culture loses its attraction. It must be protected against alienation or assimilation due to the impact and influence of other ideas and cultures. Tourist destinations should pay attention to the protection and inheritance of folk culture resources, strengthen the reproduction of folk culture that is on the verge of disappearing or being alienated, publicize the value of folk culture, and enhance the pride of residents in tourist destinations, so that they can rationally look at foreign influences instead of blindly imitating them. Relevant government departments should provide platforms and conditions for the inheritance and development of folk culture, so that folk culture can be consolidated and strengthened. Increase external publicity, improve visitors' awareness and sense of identity, reduce unnecessary misunderstanding and adverse effects.

(D) Strengthen the integration of folk culture and other tourism projects, and create opportunities to publicize folk culture

As a cultural resource, the display of folk culture can break through the territory and venues, which provides conditions for the publicity, development and inheritance of folk culture. In the place of origin of folk culture or ethnic settlement, the organic integration of folk culture with natural scenery, human landscape, cultural relics and monuments through special folk tourism lines or theme tours will surely attract more tourists. In addition, the folk culture and other tourism projects can also be integrated with the construction of the organic integration of large tourist attractions at home and abroad, important tourist cities to open up the folk culture tourism zone, the folk song and dance performances, architectural art, food and beverage culture, clothing display, special entertainment projects, processing of folk crafts and other integrated development and centralized display, so that more people have more chances to feel the charm of the folk culture.

(E) Strengthen the development and inheritance of local folk culture, create folk culture tourism boutique

The development of folk culture characteristics of tourism should be to carry out in-depth research on folk culture, protective development, multiple forms of display, high-grade use, to avoid assimilation and alienation, and to resist the fabrication, distortion and vulgarity, to ensure the sustainable and healthy development of folk cultural resources, to produce the due political, economic and cultural benefits. Local tourism conditions and tourism resources should be fully examined and researched to accurately locate tourist groups, and the cultural resources with distinctive folklore characteristics that can form a brand effect as soon as possible should be screened, demonstrated and exploited in a planned, step-by-step and focused manner. Folk culture resources should be organically integrated with other tourism resources to form a synergy, to create folk culture tourism boutique, promote the healthy development of tourism industry, resource advantages into economic advantages.