Traditional Culture Encyclopedia - Traditional stories - Please help me recommend some books about business models.
Please help me recommend some books about business models.
As long as you open a place or the East and search with "business model" as the key word, tens of thousands of different types of business model books come to your attention.
How to choose so many kinds of business model books?
Bian Xiao today recommended a classic book about business model: Business Model Must Read 12. Note that this book is not in the above search results. Important point: This book can only be purchased in official website 12Reads, and the price is more expensive than ordinary books.
What is 12Reads?
I believe that business management professionals may not be too unfamiliar with this management training brand. The management textbooks and books published by 12Reads are always unconventional, and the quality is guaranteed. This "Business Model Must Read 12" is no exception.
Whether you have been exposed to the professional knowledge of business model before or not, this book will refresh your "three views" to some extent. The so-called enlightenment is not an exaggeration. At least this is the true feeling of Bian Xiao himself after reading this book.
Many business managers don't know how to design business models, and many entrepreneurs don't know how to create business models or achieve competition through business models in the early days, all because they lack systematic understanding and cognition of business models.
And this "Business Model Required Reading 12" can definitely help you to establish the most authoritative and comprehensive understanding of the business model in the shortest time, as well as the professional quality necessary to engage in business model-related work.
The business model is the foundation of an enterprise. All competitive advantages come from what you choose to do and what you choose not to do. The importance of business model is beyond doubt. I believe that classic business model books like Business Model Must Read 12 will definitely illuminate the direction for your business exploration.
Do you know any other books about business models worth recommending? Welcome to leave a message for Bian Xiao.
Extended reading: seven elements of a strong business model (article reprinted from Entrepreneur)
Creating a business model is more than just completing a business plan or deciding on products to buy. This is about planning how to create sustainable value for customers.
Where will your business idea start, how should it develop, and when will you know that you have succeeded? How will you create value for your customers? Please follow these simple steps to ensure a strong business model.
1, determine your specific audience.
Targeting a wide audience will not make your business attract customers who really need and want your products or services. Instead, when creating a business model, narrow your audience to two or three detailed buyer roles. Summarize everyone's demographics, common challenges and solutions your company will provide. For example, The Home Depot may attract everyone or carry products that ordinary people need, but the company's main target markets are homeowners and builders.
2. Establish business processes.
Before the business goes online, you need to know the activities needed to make the business model work properly. First, identify the core aspects of your business products and key business activities. Are you responsible for providing services, delivering products or consulting? For Ticketbis, key business processes include marketing and product delivery management.
3. Record key business resources.
What does your company need to carry out daily processes, find new customers and achieve business goals? Record the necessary business resources to ensure adequate preparation for meeting business requirements. Public resources may include websites, capital, warehouses, intellectual property rights and customer lists.
4. Develop a strong value proposition.
How does your company stand out from the competition? Do you provide innovative services, revolutionary products or new tricks of old products? Accurately determining what your enterprise can offer and why it is better than its competitors is the beginning of a strong value proposition. After identifying some value propositions, connect each value proposition with a service or product delivery system to determine how you will maintain value to customers over time.
5. Identify the main business partners.
Without key partners to improve the ability of business to serve customers, no business can operate normally (let alone achieve the set goals). When creating a business model, please select key partners, such as suppliers, strategic alliances or advertising partners. Take The Home Depot as an example, the main business partners may be timber suppliers, parts wholesalers and logistics companies.
6. Develop demand mining strategy.
Unless you start a company in a radical way, you will need a strategy that can arouse your interest in business, generate potential customers and aim at completing sales. How will customers find you? More importantly, what should they do once they realize your brand? Making a demand generation strategy can draw a blueprint for the customer's journey and record the main motivation for taking action.
7. Leave room for innovation.
When you start a company and develop a business model, your business plan is based on many assumptions. After all, before you start welcoming paying customers, you don't really know whether your business model can meet their continuous needs. Therefore, it is important to leave room for future innovation. Don't make a serious mistake just because your original plan is a static document. Instead, check it frequently and make changes as needed.
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