What is the meaning of driving in e-commerce

The driving inside the e-commerce refers to the Taobao store open Taobao through train promotion. The Taobao through train is a pay-per-click effect marketing promotion tool for Taobao and Tmall stores.

The main way to realize the promotion is to set up 200 keywords for each product, and the seller can set the price for each bidding word freely, and can see the ranking position on the Taobao network. When a buyer clicks through the promotional tool, the seller is charged according to the number of clicks.

Taobao through train related rules:

1, the principle of deduction. Deduction = the next bid * the next quality score / my quality score + 0.01 yuan (deduction is less than or equal to the product of my bid and time to put a percentage).

2, shape specification. That is, rectangular, border above the norms, but also on the picture content inside the label of the norms.

3, color echo. Similar color color scheme is prone to problems, too similar, it will lead to the background and product adhesion. Contrasting colors if used well, it will achieve good results.

4, concise copy. Part of the seller sometimes in the production of copy is a kind of pile, no organization, looks very messy, but reduces the brand feeling.

The above content reference? Baidu Encyclopedia-Taobao through train