How to do word-of-mouth marketing well?

The fundamental purpose of any company's word-of-mouth marketing is to make more users interested in corporate websites, enhance brand image, promote sales, enhance customer relations and reduce customer service costs by accessing corporate website content and using website services. Word-of-mouth marketing does have great advantages over traditional propaganda. So, how can we do word-of-mouth marketing well?

1, do a good job in products and services: excellent products and services are the cornerstone of word of mouth. When products and services exceed customers' expectations, they will have a good reputation; When products and services can't meet customers' expectations, bad word of mouth comes into being.

2. Give customers unexpected surprises: products and services are ready, give customers unexpected surprises, and produce stories with customers.

3. Be good at using the Internet: The spread speed and information flow of the Internet are obvious to all, which can make word-of-mouth information spread faster and cover a wider range of potential consumers.

Tangible monuments can be widely publicized, but what is really precious is the reputation of the people. Word-of-mouth marketing is an ancient advertising method. Nowadays, consumers trust third parties more than brands. It is a new marketing method to convey correct information to influential people.

Gold cups and silver cups are not as famous as ordinary people. In the Internet age, people's communication and contact are more extensive, and good word-of-mouth can accelerate the sales and profits of enterprises. Think about it. Do we often buy a product because we hear the recommendation from people around us? Word-of-mouth marketing is the development trend of enterprises, which is very important to enterprises.

Specifically, we can start from the following aspects:

Baidu knows, posts, forums, Tianya Q&A, Zhihu, Sina blog, Weibo and so on. This is a delicate work that needs to be completed for a long time. It is recommended to find a professional team to operate.

Next, you can start with search engines and operate related product keywords. This can be done in two ways. First, bidders who open search engines such as Baidu or 360 are faster and have more words. The only drawback is that they charge by click, and many peers or advertising companies will click on your ads, causing unnecessary waste. The second is to use the keyword promotion system to operate, so that you can get in touch with a large number of keywords, and the advantage is that the words are fast and cheap. The disadvantage is that it lags behind the bidding. It would be better to combine the two.

Question-and-answer marketing promotion: it is to ask questions from the user's point of view, and the content of these questions is what the user wants to know. Simply put, it is to help customers answer questions from the perspective of users through third-party platforms, and it is also a question-and-answer promotion with its own brand and product information. Common Q&A platforms are Baidu Know, Sina Love Ask, Zhihu, 360, sogou Ask, etc. These platforms have high weights, and the ranking of Q&A promotion is better, the exposure is higher, and the user's trust is stronger.