What kinds of media are there?

Media is an organizational form to spread information, ideas and culture to the public. Common media types include:

1. Traditional media: refers to the traditional media forms represented by newspapers, magazines, radio and television. These media forms have the characteristics of long history, wide spread and wide coverage, but with the rise of new media, they are gradually impacted.

2. New media: refers to media forms based on digital technologies such as the Internet, mobile phones and social media. These media forms have the characteristics of immediacy, interactivity and personalization, and become an important means of information dissemination and marketing.

3. Self-media: refers to media forms independently created and operated by individuals or organizations, such as WeChat official account, Weibo, Zhihu, etc. The "decentralization" of information production and dissemination has been realized in the form of media, and it has also become one of the important ways of enterprise publicity and brand marketing.

4. Industry media: refers to media forms in specific industries and fields, such as financial media, scientific media and health media. These media forms have in-depth reports and research on specific fields, and also have an important impact on corporate propaganda and brand marketing in this field.

5. Local media: refers to the media forms in a certain region or city, such as local newspapers, TV stations and radio stations. Local media plays an important role in regional information dissemination and local culture promotion.

6. Other media: outdoor media, movies, artistic and cultural activities, etc., can also be one of the means of corporate publicity and brand marketing under specific occasions and purposes.

The above are common media types, and each media type has its own characteristics and advantages. Enterprises need to make a reasonable choice and combination according to their own needs and goals when choosing publicity and marketing media.