What are the channel modes of industrial product marketing?

The marketing of industrial products is very necessary. The marketing channels are as follows. Here are some personal thoughts.

First of all, we must be clear about the characteristics of our products. Different products are suitable for different channels. The mainstream channels are:

1, establish a long-term and stable relationship with dealers, such as industrial products, many of which depend on dealers, such as air conditioners and mobile phones.

2. Direct selling by enterprises. Enterprises have their own sales departments, set up their own marketing teams, and establish their own official accounts of official website and WeChat. Show their products directly and establish contact with consumers to achieve sales.

3. Through e-commerce, the developed Internet has promoted the development of e-commerce, and now logistics is also very developed. We should make full use of the Internet to achieve sales growth.

4. Advertising promotion. There are mainly the following forms: TV advertisement, magazine advertisement, video advertisement, search engine, WeChat circle of friends and WeChat official account, and the marketing combination of advertisements is implemented to achieve the optimization of publicity and communication.

5. Other promotional activities of the sales team, such as holding exhibitions and exchange activities.

6. Mail the products to increase the customer's experience.

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